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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A beautifully light, daily body lotion with Shea Butter and Almond Oil to moisturise, nourish and soften the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps soften the upper layer of the skin and create a thicker product consistency
5.3% - 6.4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.2% - 5.2%
An emollient that softens the skin
3.1% - 3.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.4% - 2.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.5%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.7% - 2.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps soften the upper layer of the skin and improve the product's texture
1.2% - 1.5%
Used to stabilize the product formulations and works as an emollient
0.95% - 1.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.65% - 0.95%
0.55% - 0.85%
Used to create a thicker product consistency
0.5% - 0.75%
An emollient that is naturally present in skin and helps soften it
0.5% - 0.75%
An essentil oil from orange peel. Potential allergen and can be irritating
0.4% - 0.6%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.4% - 0.6%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.45% - 0.65%
Used to create gel-like formulas and stabilize emulsions
0.3% - 0.6%
A preservative
0.25% - 0.5%
A highly irritating fragrance
0.25% - 0.5%
A preservative
0.25% - 0.5%
0.25% - 0.5%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.25% - 0.45%
A preservative
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
0.2% - 0.4%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.2% - 0.35%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.2% - 0.35%
Used as a fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%
A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid
0.1% - 0.25%
Used to adjust the product's pH
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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