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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Cooling Body Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil unsaponifiables.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
7.1% - 8.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 5.1%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.2% - 3.9%
2.3% - 2.8%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.9% - 2.3%
Used to create gel-like formulas and stabilize emulsions
1.6% - 1.9%
Helps attract water to the upper layer of the skin and improves the product texture
1.4% - 1.7%
1.1% - 1.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps preserve products and creates a nice product texture
0.7% - 1.05%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.55% - 0.85%
0.55% - 0.85%
Naturally present in skin and helps to attract water to its upper layer
0.45% - 0.7%
Helps water and oil mix together. Avoid if sensitive to gluten
0.45% - 0.65%
0.4% - 0.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.45% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
A fragrance. Can be irritating
0.25% - 0.5%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.25% - 0.45%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.25% - 0.45%
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.25% - 0.45%
Used as a fragrance. Can be irritating
0.2% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.25% - 0.45%
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
0.25% - 0.4%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.4%
A plant extract that might help reduce inflammation and neutralize free radicals
0.2% - 0.35%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
Helps stabilize and preserve a product formulation
0.1% - 0.2%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.1% - 0.15%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.1%

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Price
WIMJ similarity score
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48%
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39%
39%
38%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources