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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Pore Cleanse Clay Mask"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (datem, glyceryl stearate, laureth-7, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Pore Cleanse Clay Mask"
From product name
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Anti-blemish
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
5.8% - 7.1%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
4.5% - 5.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.2% - 3.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.4% - 3%
Helps stabilize the product formulation
2.1% - 2.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.7% - 2.1%
A clay mineral. Can absorb oil from the surface of the skin
1.5% - 1.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.3% - 1.6%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
1% - 1.2%
Used to improve product texture and help oil and water mix together
0.75% - 1.15%
Sugar extract that helps attract water to the upper layer of the skin
0.55% - 0.85%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.55% - 0.85%
Used to create a thicker product consistency
0.5% - 0.7%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
A preservative
0.45% - 0.65%
Helps oil and water mix together
0.45% - 0.65%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.35% - 0.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.6%
Stabilizes the product formulation
0.3% - 0.55%
Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
A colorant
0.25% - 0.5%
Helps adjust the product pH
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.25% - 0.45%
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
0.25% - 0.45%
A red colorant
0.25% - 0.5%
An AHA (alpha-hydroxy acid). It oxidizes quickly which makes it less effective in skincare formulations. It can support skin's barrier and moisture levels
0.25% - 0.45%
0.25% - 0.45%
A preservative
0.25% - 0.45%
A plant extract. Can have an anti-oxidant effect, but can also contain irritants
0.25% - 0.45%
A preservative
0.25% - 0.5%
A preservative
0.25% - 0.45%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.2% - 0.4%
Used as a fragrance
0.25% - 0.45%
A plant extract that might have an anti-inflammatory effect in skin
0.25% - 0.5%
0.25% - 0.45%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.25% - 0.45%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.2% - 0.4%
A fermentation product created by bacteria Lactobacillus out of soybean. The fermented product helps to attract water to the upper layer of the skin and has anti-bacterial properties. It might be helpful in calming down inflammation and could be helpful in evening out skin tone, but studies are lacking
0.2% - 0.4%
Used as a fragrance. Can be irritating
0.2% - 0.4%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.3%
0.15% - 0.3%

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WIMJ similarity score
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Potential Irritants
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Questions

Scientific Sources