Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Gentle Milk Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cetyl alcohol, polysorbate 60, stearic acid, stearyl alcohol, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"ORGANIC ORANGE, LEMON & CRANBERRY (gently exfoliates dry skin without irritating)"
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
4.7% - 7.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
3.1% - 4.7%
An emollient that helps soften the skin
2.7% - 4.1%
Helps oil and water mix together
1.8% - 2.7%
Helps oil and water mix together and works as an emollient
1.5% - 2.2%
A great emollient that can also have anti-oxidant properties
1% - 1.6%
0.9% - 1.35%
0.55% - 1.3%
Used as a fragrance. Can be irritating
0.45% - 1.05%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.35% - 0.85%
Plain old water
0.35% - 0.8%
Sugar extract that helps attract water to the upper layer of the skin
0.3% - 0.75%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.35% - 0.8%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
0.35% - 0.75%
0.15% - 0.7%
A very irritating fragrant ingredient
0.15% - 0.6%
A berry extract. Might have some anti-oxidant properties
0.15% - 0.6%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.6%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.5%
The ingredient is not recognized
TBC
0.1% - 0.45%
Used to create a thicker product consistency
0.1% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.35%
Helps stabilize the product formulation
0.05% - 0.2%

Similar products & dupes

erinsfaces - Gentle Milk Cleanser
REVOLUTION SKINCARE - Vitamin C Brightening Cream Cleanser
Revolution Beauty - Revolution Skincare Vitamin C Cream Cleanser
PRIORI Skincare - Gentle Cleanser LCA fx110
Garnier Green Labs - Amino-Berry Ultra Soothing Cream Cleanser with Amino Acids + Super Berry Blend
Clean & Clear - Cream Face Wash For Sensitive Skin
Olay - Regenerist Regenerating Cream Cleanser
Burt's Bees - Sensitive Solutions Gentle Cream Cleanser with Aloe 6 Ounces
Kiehl's - Ultra Facial Cream & Cleanser Duo
Murad - Cleansers & Toners Resurgence: Renewing Cleansing Cream
SheaMoisture - Shea Butter Soap Olive Oil and Green Tea Extract
Price
WIMJ similarity score
31%
31%
31%
31%
30%
30%
30%
29%
29%
29%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources