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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated upon a base of ultra-nourishing Cocoa Butter, the lightweight lotion cocoons skin with a veil of moisture and vitamins from extracts of Aloe and Jojoba."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.7% - 8.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
4.2% - 5.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.9% - 3.5%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.4% - 2.9%
An emollient that helps soften the skin
2% - 2.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
1.6% - 1.9%
Used to create a thicker product consistency
1.2% - 1.4%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.95% - 1.15%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.65% - 0.95%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.6% - 0.85%
Helps oil and water mix together while softening the upper layer of the skin
0.55% - 0.8%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.5% - 0.75%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 0.65%
A preservative
0.25% - 0.5%
A preservative
0.3% - 0.6%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.3% - 0.55%
An essentil oil from orange peel. Potential allergen and can be irritating
0.25% - 0.45%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.25% - 0.45%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.2% - 0.35%
0.2% - 0.4%
Used as a fragrance. Can be irritating
0.15% - 0.3%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.15% - 0.25%
An essential oil that is likely to be irritating and can cause photosensitivity
0.1% - 0.2%
0.1% - 0.2%
Used as a fragrance. Can be irritating
0.1% - 0.2%

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