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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Facial Emulsion Enzyme Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sucrose.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, carthamus tinctorius seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that helps soften the skin and might help calm down inflammation
6.6% - 8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.7% - 5.7%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3% - 3.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
2.2% - 2.7%
The ingredient is not recognized
TBC
Help attract water to the upper layer of the skin, soften it and support the skin barrier function
1.9% - 2.3%
1.6% - 2%
The ingredient is not recognized
TBC
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
1.3% - 1.6%
A form of vitamin B3. It is similar in action to niacinamide, but is more likely to cause red flashes in skin as the side effect
1.1% - 1.3%
0.75% - 1.15%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.7% - 1%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
0.55% - 0.8%
An emollient that helps soften the skin and create a nice product texture
0.5% - 0.7%
0.3% - 0.55%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.3% - 0.55%
0.3% - 0.55%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.55%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.5%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.25% - 0.5%
Helps oil and water mix together. Has some emollient properties
0.3% - 0.6%
Helps water and oil mix together
0.25% - 0.45%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.2% - 0.35%
An emollient that helps soften the skin
0.2% - 0.4%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.15% - 0.3%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.15% - 0.25%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.1% - 0.2%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.15% - 0.25%
Used to adjust the pH in formulations
0.05% - 0.15%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.1% - 0.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.15%

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Price
WIMJ similarity score
53%
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51%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources