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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

See a mistake?
Promise
What does the product description say?
"Oat extract, mongongo oil and vitamin E form a protective barrier around the ski, helping to repair damaged skin and reducing the appearance of premature ageing signs."
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The light-diffusing particles present in the crème work to even out texture and skin tone while also ensuring that enlarged pores and fine lines are reduced in appearance."
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

See a mistake?
Promise
What does the product description say?
"Oat extract, mongongo oil and vitamin E form a protective barrier around the ski, helping to repair damaged skin and reducing the appearance of premature ageing signs."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
5.4% - 6.5%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
4.4% - 5.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.2% - 3.9%
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
3.1% - 3.7%
2% - 2.4%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
2.2% - 2.7%
Used to create a silky product texture and add volume to products
1.5% - 1.8%
Used to create a thicker product consistency
1.2% - 1.5%
1% - 1.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.75% - 1.15%
Helps oil and water mix together and works as an emollient
0.7% - 1.05%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.55% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.5% - 0.75%
Used to stabilize the product formulations and works as an emollient
0.5% - 0.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.7%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.4% - 0.6%
Helps oil and water mix together
0.45% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
Used to create a thicker product consistency and stabilize the formulation
0.3% - 0.6%
A fragrance. Can be irritating
0.25% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.25% - 0.45%
A fragrance. Can be irritating
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.5%
A fragrance. Can be irritating
0.25% - 0.4%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.35% - 0.65%
Used to help evenly disperse other ingredients (for example, pigment) in a formulation
0.25% - 0.45%
Stabilizes the product formulation
0.2% - 0.4%
A preservative
0.2% - 0.4%
A preservative
0.2% - 0.4%
Used to absorb oil and can temporarily mattify skin
0.3% - 0.6%
Helps oil and water mix together
0.65% - 0.95%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.2% - 0.4%
0.2% - 0.35%
0.15% - 0.3%
A plant extract that is added for its fragrance. Can be irritating
0.15% - 0.3%
A preservative
0.1% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.2%
Added to create a nice product smell. Can be irritating
0.1% - 0.15%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.2%

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