The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, diheptyl succinate.

caprylic/capric triglyceride 6.6% - 8.1%

Irritation risk:

Concentration: Effectiveness: HIGH

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

faex extract 0.3% - 0.6%

Irritation risk:

Concentration: Effectiveness: HIGH

Yeast extract. Helps attract water to the upper layer of the skin

hydrolyzed hyaluronic acid 0.25% - 0.5%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

Anti-aging

What does the product description say?

It comprises skin-firming and collagen-boosting properties which help to minimise the appearance of fine lines and wrinkles.

Source: SpaceNK

Effective ingredients missing or their concentration is too low.

tocopherol 0.2% - 0.35%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

aloe barbadensis leaf juice 0.3% - 0.5%

Irritation risk:

Concentration: Insufficient!

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

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Key Actives

tocopherol 0.2% - 0.35%

Irritation risk:

Works for: Anti-oxidation, Anti-aging, Anti-inflammatory, Moisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

caprylic/capric triglyceride 6.6% - 8.1%

Irritation risk:

Works for: Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

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Potential irritants

parfum 1.6% - 2%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

geraniol 0.4% - 0.6%

Irritation risk:

A fragrance. Can be irritating

Comodogenic ingredients

We couldn't find any comodogenic ingredients in this product

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

caprylic/capric triglyceride 6.6% - 8.1%

Irritation risk:

Works for: Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

diheptyl succinate 4.5% - 5.4%

Irritation risk:

Works for: Moisturizing

Helps to soften the upper layer of the skin and creates a nice product finish on the skin

Ingredient list view

Water, Caprylic/capric triglyceride, Diheptyl succinate, Glycerin, Moringa oleifera seed oil, Phenoxyethanol, Parfum, Sodium polyacrylate, Mica, Sodium benzoate, Sclerotium gum, Strelitzia nicolai seed aril extract, Capryloyl glycerin/sebacic acid copolymer, Xanthan gum, Disodium edta, Leontopodium alpinum meristem cell culture, Geraniol, Limonene, Faex extract, Citronellol, Aloe barbadensis leaf juice, Hydrolyzed hyaluronic acid, Hydrolyzed pepper fruit extract, Linalool, Salicornia herbacea extract, Ethylhexylglycerin, Citral, Tocopherol, Farnesol, Citric acid, Potassium sorbate, Titanium dioxide

	Emma Hardie - Midas Touch Face Serum Duo	Supermood - Beauty Sleep Absolute Bliss Serum	Lancer Skincare - Legacy Youth Treatment	VENeffect - Firming Phyto-Lift Serum	Dermadoctor - Lucky Bamboo Probiotic Fermented Wasabi Pressed Serum	AMLY - City Screen Face Serum	ACURE - Radically Rejuvenating Dual Phase Bakuchiol Serum	Honest Beauty - Clearing Night Serum With Honestly Pure Retinol	Liz Earle - Superskin Face Serum Pump	BIOTHERM - LIFE PLANKTON™ ELIXIR ANTI-AGING SERUM	Thalgo - Resurfacer Cream-Serum
Price
WIMJ similarity score		42%	41%	41%	40%	40%	40%	39%	39%	39%	39%
Key ingredients	caprylic/capric triglyceride faex extract +4 more	Common: caprylic/capric triglyceride glycerin +1 more Other: argania spinosa kernel oil butyrospermum parkii butter +2 more	Common: hydrolyzed hyaluronic acid tocopherol +2 more Other: heptapeptide-15 palmitate copper palmitoyl heptapeptide-14 +17 more	Common: hydrolyzed hyaluronic acid caprylic/capric triglyceride +1 more Other: avena sativa kernel extract palmitoyl oligopeptide +6 more	Common: faex extract glycerin +1 more Other: tetrahexyldecyl ascorbate hydrolyzed sodium hyaluronate +3 more	Common: caprylic/capric triglyceride glycerin +1 more Other: cylindrotheca fusiformis extract	Common: caprylic/capric triglyceride glycerin +1 more Other: ascorbyl glucoside bakuchiol +3 more	Common: glycerin hydrolyzed hyaluronic acid +2 more Other: niacinamide salicylic acid +12 more	Common: caprylic/capric triglyceride glycerin +3 more Other: borago officinalis seed oil jojoba esters +2 more	Common: faex extract glycerin +1 more Other: ascorbyl glucoside adenosine +6 more	Common: caprylic/capric triglyceride glycerin +1 more Other: niacinamide bakuchiol +7 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	farnesol Has skin benefit? citral Has skin benefit? +12 more	parfum Has skin benefit? lactic acid Has skin benefit? +4 more	1,2-hexanediol Has skin benefit? potassium sorbate Has skin benefit? +19 more	trifolium pratense flower extract Has skin benefit? citrus grandis seed extract Has skin benefit? +10 more	propolis extract Has skin benefit? lactobacillus/wasabia japonica root ferment extract Has skin benefit? +7 more	echinacea purpurea extract Has skin benefit? coco-caprylate Has skin benefit? +1 more	phenethyl alcohol Has skin benefit? ocimum sanctum leaf extract Has skin benefit? +12 more	linalool Has skin benefit? limonene Has skin benefit? +25 more	citral Has skin benefit? phenethyl alcohol Has skin benefit? +26 more	parfum Has skin benefit? alcohol denat. Has skin benefit? +6 more	alcohol Has skin benefit? parfum Has skin benefit? +16 more
All ingredients	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +30 more	water Has skin benefit? betula pendula sap Has skin benefit? +16 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +69 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +28 more	water Has skin benefit? cetearyl alcohol Has skin benefit? +21 more	water Has skin benefit? prunus amygdalus dulcis oil Has skin benefit? +11 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +19 more	salicylic acid Has skin benefit? water Has skin benefit? +57 more	water Has skin benefit? glycerin Has skin benefit? +44 more	water Has skin benefit? bifida ferment lysate Has skin benefit? +26 more	water Has skin benefit? propanediol Has skin benefit? +40 more

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Emma Hardie Midas Touch Face Serum Duo

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Moisturizing

What does the product description say?

Anti-aging

What does the product description say?

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