Works for
MoisturizingCaprylic/capric triglyceride, Diheptyl succinate + 7 moreWorks
“Rediscover youthful luminosity with Emma Hardie Midas Touch Face Serum , an anti-ageing serum that instantly hydrates skin and targets signs of ageing to promote a smoother, younger-looking complexion.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydrolyzed hyaluronic acid.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, diheptyl succinate.
Evens skin toneNo ingredient credited for this claimNot delivered
“Its blend of Hyaluronic Acid and Moisture-bonding Glycoprotein properties plump and hydrate, while extract of Vivillume from Wild Banana Seed improves the appearance of volume and tone. ”
Effective ingredients missing or their concentration is too low
Anti-agingAloe barbadensis leaf juice, TocopherolNot delivered
“Rediscover youthful luminosity with Emma Hardie Midas Touch Face Serum , an anti-ageing serum that instantly hydrates skin and targets signs of ageing to promote a smoother, younger-looking complexion.”
Effective ingredients missing or their concentration is too low.
Can it cause trouble?
Irritancy7 strong irritants: Parfum, Geraniol + 5 more — patch-test recommendedHigh risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Water~45–55%
Caprylic/capric triglyceride~6.6–8.1%
- Irritation risk
- Medium
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideDiheptyl succinate~4.5–5.4%
- Irritation risk
- Low
Helps to soften the upper layer of the skin and creates a nice product finish on the skin
More about Diheptyl succinateGlycerin~3.2–3.9%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinMoringa oleifera seed oil~2.5–3%
- Irritation risk
- Medium
A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid
More about Moringa oleifera seed oilPhenoxyethanol~0.5–1%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolParfum~1.6–2%
- Irritation risk
- High
An aromatic blend of unspecified and possibly irritating ingredients
More about ParfumSodium polyacrylate~1.6–1.9%
- Irritation risk
- Low
Used to create a gel-like product texture, as well as to stabilize emulsions
More about Sodium polyacrylateMica~1.3–1.6%
- Irritation risk
- Low
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
More about MicaSodium benzoate~0.25–0.5%
Sclerotium gum~0.7–1.05%
- Irritation risk
- Low
Used to create gel-like formulas and stabilize emulsions
More about Sclerotium gumStrelitzia nicolai seed aril extract~0.55–0.85%
- Irritation risk
- Low
Capryloyl glycerin/sebacic acid copolymer~0.55–0.8%
- Irritation risk
- Low
Helps soften the upper layer of the skin
More about Capryloyl glycerin/sebacic acid copolymerXanthan gum~0.5–0.75%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumDisodium edta~0.45–0.65%
Leontopodium alpinum meristem cell culture~0.45–0.65%
- Irritation risk
- Low
Geraniol~0.4–0.6%
Limonene~0.3–0.6%
- Irritation risk
- High
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneFaex extract~0.3–0.6%
- Irritation risk
- Low
Yeast extract. Helps attract water to the upper layer of the skin
More about Faex extractCitronellol~0.25–0.5%
Aloe barbadensis leaf juice~0.3–0.5%
- Irritation risk
- Medium
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juiceHydrolyzed hyaluronic acid~0.25–0.5%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
More about Hydrolyzed hyaluronic acidHydrolyzed pepper fruit extract~0.25–0.45%
- Irritation risk
- Low
Linalool~0.2–0.4%
Salicornia herbacea extract~0.25–0.4%
- Irritation risk
- Low
Ethylhexylglycerin~0.2–0.4%
Citral~0.15–0.3%
Tocopherol~0.2–0.35%
- Irritation risk
- Low
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolFarnesol~0.15–0.25%
Citric acid~0.1–0.2%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidPotassium sorbate~0.15–0.25%
Titanium dioxide~0.1–0.2%
- Irritation risk
- Low
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideIngredient list view
Water, Caprylic/capric triglyceride, Diheptyl succinate, Glycerin, Moringa oleifera seed oil, Phenoxyethanol, Parfum, Sodium polyacrylate, Mica, Sodium benzoate, Sclerotium gum, Strelitzia nicolai seed aril extract, Capryloyl glycerin/sebacic acid copolymer, Xanthan gum, Disodium edta, Leontopodium alpinum meristem cell culture, Geraniol, Limonene, Faex extract, Citronellol, Aloe barbadensis leaf juice, Hydrolyzed hyaluronic acid, Hydrolyzed pepper fruit extract, Linalool, Salicornia herbacea extract, Ethylhexylglycerin, Citral, Tocopherol, Farnesol, Citric acid, Potassium sorbate, Titanium dioxide
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Emma HardieMidas Touch Face SerumYOUR PRODUCT | IOPERetinol Expert 0.1% | SupermoodBeauty Sleep Absolute Bliss Serum | Lancer SkincareLegacy Youth Treatment | |
|---|---|---|---|---|
| Match | — | 43% | 42% | 41% |
| Price | $100.10 | $80.00−$20.10 | — | — |
| Shared key ingredients | — | 4 of 6 | 3 of 6 | 4 of 6 |
| Key difference | — | Acetyl Tetrapeptide-11 | Agran Oil | Heptapeptide-15 Palmitate |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Lise Watier Age Control Supreme Sublime Advanced Night CreamEau de Jonzac Pure Age Concentrated Global Correction Serum Organic
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 8 studies and safety reviews.
- 1
- 2
- 3
- 4
- 5Efficacy of a New Topical Nano-hyaluronic Acid in Humansncbi.nlm.nih.gov
- 6Physiochemical properties and application of hyaluronic acid: a systematic reviewonlinelibrary.wiley.com
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