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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This intense anti-ageing facial serum will double collagen density, reduce visible signs of ageing and lift and tone your skin."
WIMJ summary for anti-aging

This product contains thioctic acid, ubiquinone. These ingredients help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Slows down collagen breakdown Increases collagen production and adds botanical collaged from yeast to the skin to reduce signs of ageing Lifts and firms Hydrates and increases cellular energy and renewal Natural Retinoid Alternative helps reduce lines and wrinkles Potent antioxidant high in vitamins Minerals and antioxidants Key ingredients."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: aphanizomenon flos-aquae extract, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, chondrus crispus extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: arbutin, emblica officinalis fruit extract.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (thioctic acid, ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - aphanizomenon flos-aquae extract, arbutin, camellia sinensis leaf extract, emblica officinalis fruit extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Anti-oxidation
Evens skin tone
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
4.6% - 6.9%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
4.5% - 6.7%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
3.4% - 5.1%
A great emollient that can also have anti-oxidant properties
2.8% - 4.2%
A plant oil that might have an antibacterial and some antioxidant effect. Is a common allergen and irritant
1.8% - 2.7%
An emollient that helps soften the skin
1.4% - 2.2%
Fragrance. Can be irritating
1.1% - 1.6%
The ingredient is not recognized
TBC
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.95% - 1.45%
Used to stabilize the product formulation and can help absorb oil
0.9% - 1.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.55% - 1.3%
0.45% - 1.05%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.95%
0.4% - 0.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.9%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
A preservative
0.3% - 0.75%
Helps preserve products and creates a nice product texture
0.35% - 0.8%
Used to thicken product formulations and create gel-like textures
0.35% - 0.75%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
0.2% - 0.7%
The ingredient is not recognized
TBC
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.15% - 0.65%
0.15% - 0.65%
A preservative
0.25% - 0.5%
A preservative
0.3% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.65%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.15% - 0.7%
Helps to attract water to the upper layer of the skin. Can add sweet taste to lip products
0.15% - 0.65%
An extract from ablue-green algae. Can help attract water to the upper layer of the skin and might help to neutralize free radicals
0.15% - 0.6%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.15% - 0.6%
0.15% - 0.65%
0.15% - 0.65%
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
0.15% - 0.65%
0.15% - 0.65%
0.2% - 0.75%
An algae extract that can help attract water to the upper layer of the skin. Might have an anti-oxidant effect in skin but evidence is lacking
0.15% - 0.65%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.15% - 0.65%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.15% - 0.65%
Used as a fragrance. It can be irritating and cause photosensitivity
0.15% - 0.65%
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
0.15% - 0.65%
0.15% - 0.65%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.15% - 0.6%
Used as a fragrance
0.15% - 0.6%
A plant extract that can have some anti-oxidant effect in skin
0.15% - 0.7%
A highly irritating fragrance
0.15% - 0.6%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.15% - 0.65%
A plant extract that might be helping in neutralizing free radicals in skin. It could help reduce hyperpigmentation. There is some research to confirm its effectiveness in skin
0.15% - 0.65%
Helps soften the upper layer of the skin
0.3% - 0.75%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.15% - 0.6%
Carrot extract. Might have anti-oxidant properties and be used to add orange color
0.15% - 0.6%
Might help to attract water to the upper layer of the skin
0.1% - 0.5%
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
0.1% - 0.5%
The ingredient is not recognized
TBC
Used to create a thicker product consistency
0.1% - 0.45%
0.1% - 0.45%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.1% - 0.35%

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