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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Avocado and birch bark extracts enhance radiance and help maintain healthy-looking skin while blurring the appearance of fine lines."
WIMJ summary for anti-aging

This product contains vitis vinifera seed extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Grape seed extract, a powerful antioxidant brightens skin and evens out skin tone over time."
WIMJ summary for evens skin tone

This product contains ingredients (morus bombycis root extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Visible Difference Good Morning Retexturizing Primer"
From product name
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: persea gratissima fruit extract, cyclopentasiloxane.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 6 ii

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (vitis vinifera seed extract) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ginkgo biloba leaf extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
23% - 35%
Used to stabilize product formulations and create a nice product texture
4.8% - 7.2%
4.2% - 6.3%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
3.4% - 5.1%
Has astringent properties. Creates a tightening and drying effect on the skin. Can be irritating
2.2% - 3.2%
Plant extract that might have some anti-oxidant properties. Can be irritating
1.9% - 2.9%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
1.8% - 2.7%
1.5% - 2.3%
A plant extract that might contain arbutin, a compound that has skin-lightening properties. Might have some anti-oxidant activity. Is unlikely to be effective though in the concentrations typically used in skincare products
1.3% - 1.9%
1% - 1.5%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.85% - 1.25%
Sage leaf extract. It can be irritating
0.55% - 1.35%
0.5% - 1.2%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.45% - 1.1%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.45% - 1.05%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
0.4% - 0.9%
An ester of a retinoid and linoleic acid. Three steps removed from the bioactive form of retinoid, retinoic acid. Once converted to retinoic acid in skin, it can help reduce wrinkles, stimulate collagen production, even out skin tone and reduce blemishes. The concentrations used in cosmetic products are often not high enough to have a positive effect in skin.
0.35% - 0.85%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.35% - 0.8%
A silicone that mixes with water creating nice light-weight product texture
0.35% - 0.75%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.2% - 0.7%
Plain old water
0.15% - 0.65%
A preservative
0.1% - 0.2%
Helps stabilize and preserve a product formulation
0.1% - 0.2%
Stabilizes the product formulation
0.15% - 0.5%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.15% - 0.7%
A preservative
0.1% - 0.35%
A preservative
0.1% - 0.35%
A preservative
0.1% - 0.35%
A preservative
0.1% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.35%
A preservative
0.05% - 0.25%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
IRRITANCY
HIGH
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources