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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Suits all skin tones, even fair tones!"
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Fused with organic hemp seed extract, you’re not only tanning but also moisturising, balancing and nourishing the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cannabis sativa seed extract, glyceryl caprylate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
22% - 33%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6% - 9%
A self-tanning agent
4.7% - 7%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
3.3% - 5%
The ingredient is not recognized
TBC
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.3%
Helps oil and water mix together. Can be used as a cleansing agent
2.2% - 3.2%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
1.4% - 2.2%
The ingredient is not recognized
TBC
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
1.4% - 2%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
1.1% - 1.6%
Used as a fragrance. It can be irritating and cause photosensitivity
0.85% - 1.3%
Might help to attract water to the upper layer of the skin
0.5% - 1.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.4% - 0.95%
0.5% - 1.15%
0.4% - 0.95%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.75%
Helps oil and water mix together
0.4% - 1%
Helps create thicker product formulations and stabilize emulsions
0.45% - 1%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.2% - 0.75%
The ingredient is not recognized
TBC
0.2% - 0.7%
0.3% - 0.75%
Used to stabilize the product formulation and can help absorb oil
0.3% - 0.75%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.45%
0.1% - 0.35%

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Price
WIMJ similarity score
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Irritancy
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LOW
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MEDIUM
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Potential Irritants
All ingredients
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Questions

Scientific Sources