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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"ANTI-WRINKLE ELIXIR SERUM 24K GOLD x 2"
From product name
WIMJ summary for anti-aging

This product contains ubiquinone. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"hydrating, moisturising and nourishing the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
gold
does not have skin benefit
propylene glycol
does not have skin benefit
gold
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
A colorant. Does not have any proven benefits in skin
22% - 33%
Plain old water
11% - 16%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
4.3% - 6.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
3.1% - 4.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3.8%
Helps soften the upper layer of the skin and create a nice product texture
1.8% - 2.7%
Yeast extract that contains magnesium. Can help to attract water to the upper layer of the skin. Evidence of effectiveness for other benefits is missing
1.5% - 2.2%
Yeast extract that contains iron. Can help to attract water to the upper layer of the skin. Evidence of effectiveness for other benefits is missing
1.3% - 1.9%
Yeast extract that contains copper. Can help to attract water to the upper layer of the skin and can help in skin wound healing
1.1% - 1.7%
Yeast extract that contains silicon. Can help to attract water to the upper layer of the skin. Evidence of effectiveness for other benefits is missing
0.9% - 1.4%
Yeast extract that contains zinc. Can help to attract water to the upper layer of the skin. Evidence of effectiveness for other benefits is missing
0.55% - 1.3%
A colorant. Does not have any proven benefits in skin
0.5% - 1.15%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 1.05%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.4% - 0.95%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.95%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.4% - 0.9%
0.4% - 0.9%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.4% - 0.9%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.9%
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
0.3% - 0.7%
The ingredient is not recognized
TBC
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
0.3% - 0.75%
0.3% - 0.75%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.2% - 0.75%
0.3% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.35% - 0.85%
Help attract water to the upper layer of the skin, soften it and support the skin barrier function
0.3% - 0.7%
Helps attract water to the upper layer of the skin
0.2% - 0.8%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.75%
0.35% - 0.85%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.35% - 0.85%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.2% - 0.75%
Used to adjust pH of the product and can help improve the product's smell
0.3% - 0.7%
Stabilizes the product formulation
0.2% - 0.75%
A mineral that is used to improve the texture of cosmetic products
0.3% - 0.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.75%
A preservative
0.2% - 0.75%
A preservative
0.3% - 0.6%
0.2% - 0.7%
0.4% - 0.9%
A fragrance. Can trigger allergic reactions and be irritating
0.15% - 0.55%
A fragrance with jasmine smell. A likely irritant
0.15% - 0.55%
A fragrance. A likely allergen and can be irritating
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.45%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.25%

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La Roche-Posay - HYALU B5 ANTI-AGING SERUM
Retrouvé - Nutrient Face Serum
Cirem Skincare - HCR 3-IN-1 Serum
QMS - Night Collagen Sensitive Serum
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Medik8 - Hydr8 B5 Intense Hyaluronic Acid Serum
Skin Republic - Hyaluronic Acid 1% + Niacinamide 2% Serum
Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources