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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This intensive herbal conditioning therapy is specially formulated to moisturize, soothe, and protect dry, cracked and callused heels."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: urea, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, isopropyl myristate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps oil and water mix together and works as an emollient
6.7% - 10%
Helps soften the upper layer of the skin and create a thicker product consistency
3.8% - 5.7%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.2% - 3.3%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2.1% - 3.1%
An emollient that helps soften the skin. Could be comedogenic
1.8% - 2.6%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1.5% - 2.2%
Used to create a thicker product consistency
1.3% - 1.9%
An essential oil that can be irritating. Has some anti-bacterial properties
1% - 1.45%
Used as a fragrance and can be irritating
0.55% - 1.3%
Used to adjust pH of the product and can help improve the product's smell
0.5% - 1.1%
Helps water and oil mix together
0.4% - 0.9%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.75%
A plant extract. Used as a fragrance. Is a common allergen and irritant
0.15% - 0.7%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.15% - 0.6%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.65%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.15% - 0.6%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.15% - 0.6%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.15% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.45%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
0.1% - 0.4%
The ingredient is not recognized
TBC
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.25%
A preservative
0.05% - 0.15%
A preservative
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.2%
A preservative
0.05% - 0.1%
A preservative
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
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MEDIUM
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LOW
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IRRITANCY
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Potential Irritants
All ingredients
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Questions

Scientific Sources