
“This is a light daily dry skin moisturiser that is perfect for everyday use all over the body and helps keep your skin feeling soft, supple and hydrated.”
This product can help soften the skin and reduce its moisture loss with emollients and occlusives: lanolin, paraffinum liquidum.
Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: lanolin, paraffinum liquidum, petrolatum


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One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumHelps soften the upper layer of the skin and create a thicker product consistency
More about Isopropyl palmitateMineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix together. Has some emollient properties
More about Ceteareth-20Sebum of wool-bearing animals (most commonly sheep). Helps soften the upper layer of the skin and reduce the skin water loss. In rare cases could be an allergen. Not suitable for vegans
More about LanolinA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolUsed to thicken product formulations and create gel-like textures
More about HydroxyethylcelluloseHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerWater, Petrolatum, Isopropyl palmitate, Paraffinum liquidum, Glyceryl stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium hydroxide, Bht
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| E45Moisturising Lotion with PumpYOUR PRODUCT | Sainsbury'sE45 Moisturiser Cream for Very Dry Skin | RohtoCareCera AP Face and Body Milk | Elizabeth ArdenEight Hour Cream Skin Protectant Fragrance Free | |
|---|---|---|---|---|
| Match | — | 61% | 58% | 57% |
| Price | — | $3.98 | — | $26.65 |
| Shared key ingredients | — | 3 of 3 | 3 of 3 | 3 of 3 |
| Key difference | — | — | Oligopeptide-24 | Salicylic Acid |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Neutrogena Hypoallergenic Body Lotion DryskinBel Dam Lightening Body Milk
"E45 - Moisturising Lotion with Pump" has a good moisturizing formula.
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 15.95A$ in Australia and at around 7.59£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 3 studies and safety reviews.
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