"E45 - Hydrating serum" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
Hydrating serum
Source: From product name
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
Derived from brown algae. Helps attract water to the upper layer of the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Also visibly reduces the signs of ageing.
Source: N/A
Effective ingredients missing or their concentration is too low.
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 37/100.
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One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
Derived from brown algae. Helps attract water to the upper layer of the skin
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Derived from brown algae. Helps attract water to the upper layer of the skin
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
A preservative. It helps prevent bacterial growth in cosmetic products
Water, Propanediol, Butylene glycol, Sodium hyaluronate, Hydrolyzed algin, Sea water, Chlorella vulgaris extract, Glycerin, Carbomer, Sodium hydroxide, Tetrasodium glutamate diacetate, Phenoxyethanol, Hydroxyacetophenone

