e.l.f. Cosmetics e.l.f. Hydrating Primer Serum

e.l.f. Cosmetics e.l.f. Hydrating Primer Serum

Efficacy75/100IrritancyLow

Works for

Moisturizing
Glycerin, Soluble collagen + 7 more
Works
What the product description says
“e.l.f. Hydrating Primer Serum”
Source: Boots

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.2–6.3%
Soluble collagenKey active· HumectantEffect: HighA typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin~2.6–4%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~1.9–2.9%
Propylene glycol· HumectantEffect: LowHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating~3.4–5.1%
Aloe barbadensis leaf extract· Humectant, EmollientEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~1.2–1.8%
Ppg-10 methyl glucose etherEffect: LowHelps create a nice product texture and can help attract water to the upper layer of the skin~0.6–1.35%
Peg-32· HumectantEffect: LowHelps dissolve other ingredients and attract water to the upper layer of the skin~0.4–0.95%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.15–0.5%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.01–0.05%

Can it cause trouble?

Irritancy
9 flagged ingredients
Low risk
We flag 9 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~3.4–5.1%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~1.3–1.9%est.
Aloe barbadensis leaf extractTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~1.2–1.8%est.
EthylhexylglycerinA preservativeMedium~0.15–0.6%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.15–0.5%est.
Disodium edtaStabilizes the product formulationMedium~0.05–0.3%est.
Coceth-7Helps water and oil mix togetherMedium~0.05–0.2%est.
Ppg-1-peg-9 lauryl glycol etherHelps oil and water mix togetherMedium~0.05–0.2%est.
Peg-40 hydrogenated castor oilHelps oil and water mix togetherMedium~0.05–0.1%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.2–6.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Propylene glycol~3.4–5.1%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Soluble collagen~2.6–4%
Key active
Irritation risk
Low
Works for
Moisturizing

A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin

More about Soluble collagen
Sodium hyaluronate~1.9–2.9%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Tremella fuciformis polysaccharide~1.6–2.4%
Formula
Tocopheryl acetate~1.3–1.9%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Aloe barbadensis leaf extract~1.2–1.8%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf extract
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ppg-10 methyl glucose ether~0.6–1.35%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps create a nice product texture and can help attract water to the upper layer of the skin

More about Ppg-10 methyl glucose ether
Peg-180~0.45–1.1%
Formula
Irritation risk
Low

Helps dissolve other ingredients and create a nice product texture

More about Peg-180
Peg-32~0.4–0.95%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps dissolve other ingredients and attract water to the upper layer of the skin

More about Peg-32
Xanthan gum~0.35–0.75%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Carbomer~0.2–0.75%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Ethylhexylglycerin~0.15–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Tromethamine~0.15–0.55%
Formula
Irritation risk
Low

Helps adjust pH in products

More about Tromethamine
Caprylyl glycol~0.15–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Disodium edta~0.05–0.3%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Coceth-7~0.05–0.2%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Coceth-7
Ppg-1-peg-9 lauryl glycol ether~0.05–0.2%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Ppg-1-peg-9 lauryl glycol ether
Peg-40 hydrogenated castor oil~0.05–0.1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Peg-40 hydrogenated castor oil
Butylene glycol~0.01–0.05%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Ingredient list view

Water, Glycerin, Propylene glycol, Soluble collagen, Sodium hyaluronate, Tremella fuciformis polysaccharide, Tocopheryl acetate, Aloe barbadensis leaf extract, Phenoxyethanol, Ppg-10 methyl glucose ether, Peg-180, Peg-32, Xanthan gum, Carbomer, Ethylhexylglycerin, Tromethamine, Caprylyl glycol, Disodium edta, Coceth-7, Ppg-1-peg-9 lauryl glycol ether, Peg-40 hydrogenated castor oil, Butylene glycol

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
e.l.f. Cosmeticse.l.f. Hydrating Primer SerumYOUR PRODUCTStilaOne Step Correct Serum PrimerRimmelLasting Matte PrimerMUAPro Base Hydrating Hyaluronic Jelly Primer
Match—28%22%22%
Price—$29.98—$7.36
Shared key ingredients—2 of 32 of 32 of 3
Key difference—Retinyl PalmitateAscorbyl GlucosidePanthenol
Irritancy Low Medium High Medium
Drying alcohol—— Contains drying alcohol —
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e.l.f. Cosmetics e.l.f. Hydrating Primer Serum
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As an Amazon Associate, WIMJ earns from qualifying purchases.