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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"4C CLARIFYING SHAMPOO Swiftly removing all kinds of impurities with it's unique clarifying system, this new hair cleanser equals clean, soft and shiny tresses."
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (caprylic/capric/succinic triglyceride, dipentaerythrityl hexacaprylate/hexacaprate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredient Irritancy Skin Benefit
canola oil
Has skin benefit
rosa canina fruit oil
Has skin benefit
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Helps soften the upper layer of the skin without creatng a greasy finish
23% - 35%
6.1% - 9.2%
An emollient that helps soften the skin
4.5% - 6.8%
A plant oil that can help soften the upper layer of the skin
3.8% - 5.7%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
2.8% - 4.2%
An unspecified blend of fragrant irritating ingredients
1.9% - 2.8%
1.7% - 2.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.2% - 1.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.1% - 1.7%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
0.95% - 1.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.5% - 1.2%
A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).
0.5% - 1.2%
Might help to reduce inflammation in skin, but solid research is lacking
0.4% - 0.9%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.7%
A preservative
0.15% - 0.55%
A fragrance. Can be irritating
0.1% - 0.45%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.25%

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Scientific Sources