What's In My Jar

Dupes & alternatives for Dr Naomi Skin-Skin Goal: Hydration & Plumping

Skin Goal: Hydration & Plumping
Dr Naomi Skin

Skin Goal: Hydration & Plumping

Medium irritancy Score: 100/100
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20 alternatives found · Best match: 61% (Medium)
2.5% Retinol Bakuchiol Serum
InstaNatural
2.5% Retinol Bakuchiol Serum
61%
Medium match
$31.50
Medium irritancy

Why it matches

NIACINAMIDERETINOLBAKUCHIOL

Key differences

GLYCERINLIMNANTHES ALBA SEED OILCAPRYLIC/CAPRIC TRIGLYCERIDE +4 more
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Common ingredients (3)
NIACINAMIDERETINOLBAKUCHIOL
Similarity breakdown
Overall formula61%
Hero ingredients100%
Active ingredients64%
All ingredients30%
View full product details
Vitamin C Super Serum Plus
Naturium
Vitamin C Super Serum Plus
55%
Medium match
$25.00
High irritancy

Why it matches

NIACINAMIDERETINOLSALICYLIC ACID +1 more

Key differences

ASCORBIC ACIDTOCOPHEROLCOPERNICIA CERIFERA WAX +4 more
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Similarity breakdown
Overall formula55%
Hero ingredients100%
Active ingredients86%
All ingredients50%
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Tea Tree Clear Skin Super Serum
TruSkin
Tea Tree Clear Skin Super Serum
54%
Medium match
High irritancy

Why it matches

RETINOLSALICYLIC ACIDNIACINAMIDE +1 more

Key differences

SODIUM ASCORBYL PHOSPHATEROSA CANINA SEED OILCASSIA ANGUSTIFOLIA SEED POLYSACCHARIDE +2 more
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Similarity breakdown
Overall formula54%
Hero ingredients100%
Active ingredients86%
All ingredients40%
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Babchi Skin Rejuvenating Serum
Bythebeau
Babchi Skin Rejuvenating Serum
54%
Medium match
Low irritancy

Why it matches

SALICYLIC ACIDBAKUCHIOLCENTELLA ASIATICA EXTRACT

Key differences

GLYCERINHYDROLYZED HYALURONIC ACIDLACTOBACILLUS +3 more
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Similarity breakdown
Overall formula54%
Hero ingredients80%
Active ingredients64%
All ingredients30%
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Advanced Retinol + Ferulic Triple Correction Serum
Dr Dennis Gross
Advanced Retinol + Ferulic Triple Correction Serum
51%
Medium match
$70.00
Medium irritancy

Why it matches

SALICYLIC ACIDRETINOLBAKUCHIOL +1 more

Key differences

FERULIC ACIDADENOSINEPANTHENOL +10 more
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Similarity breakdown
Overall formula51%
Hero ingredients80%
Active ingredients64%
All ingredients50%
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Sleep Tight Bakuchiol Serum
Covey Skin
Sleep Tight Bakuchiol Serum
51%
Medium match
$69.00
Low irritancy

Why it matches

NIACINAMIDEBAKUCHIOL

Key differences

N-PROLYL PALMITOYL TRIPEPTIDE-56 ACETATEHYDROLYZED HYALURONIC ACIDSQUALANE +2 more
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Common ingredients (2)
NIACINAMIDEBAKUCHIOL
Similarity breakdown
Overall formula51%
Hero ingredients80%
Active ingredients43%
All ingredients20%
View full product details
Vitamin C E Serum with Hyaluronic Acid
YEOUTH
Vitamin C E Serum with Hyaluronic Acid
50%
Medium match
$17.49
Medium irritancy

Why it matches

RETINOLSALICYLIC ACIDHYALURONIC ACID

Key differences

FERULIC ACIDGLYCOLIC ACIDTOCOPHEROL +2 more
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Similarity breakdown
Overall formula50%
Hero ingredients80%
Active ingredients64%
All ingredients40%
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Triple Strength Vitamin C, E & Ferulic Acid Serum
pureclinica
Triple Strength Vitamin C, E & Ferulic Acid Serum
49%
Medium match
$29.99
Medium irritancy

Why it matches

SALICYLIC ACIDRETINOLCENTELLA ASIATICA EXTRACT

Key differences

ASCORBIC ACIDGLYCOLIC ACIDPOTASSIUM AZELOYL DIGLYCINATE +12 more
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Similarity breakdown
Overall formula49%
Hero ingredients80%
Active ingredients64%
All ingredients30%
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Multi Vitamin Daily Care Serum
Logically, Skin
Multi Vitamin Daily Care Serum
49%
Medium match
$23.60
Medium irritancy

Why it matches

NIACINAMIDERETINOLCENTELLA ASIATICA EXTRACT

Key differences

ADENOSINEFOLIC ACIDGLYCERIN +4 more
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Similarity breakdown
Overall formula49%
Hero ingredients80%
Active ingredients64%
All ingredients30%
View full product details
Z-Melatonin Overnight Serum
Zelens
Z-Melatonin Overnight Serum
47%
Medium match
$110.55
Low irritancy

Why it matches

NIACINAMIDECERAMIDE 1HYALURONIC ACID

Key differences

GLUCONOLACTONEPANTHENOLMELATONIN +8 more
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Similarity breakdown
Overall formula47%
Hero ingredients80%
Active ingredients64%
All ingredients30%
View full product details
Galactomy bakuchiol serum
daymellow
Galactomy bakuchiol serum
47%
Medium match
$23.98
Medium irritancy

Why it matches

NIACINAMIDEBAKUCHIOLCENTELLA ASIATICA EXTRACT

Key differences

ADENOSINEGALACTOMYCES FERMENT FILTRATECERAMIDE NP +4 more
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Similarity breakdown
Overall formula47%
Hero ingredients80%
Active ingredients43%
All ingredients30%
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Press Restart Gentle Retinol Serum
Versed Skin
Press Restart Gentle Retinol Serum
46%
Medium match
$48.00
Medium irritancy

Why it matches

RETINOLBAKUCHIOL

Key differences

ANHYDROXYLITOLGLYCERINHELIANTHUS ANNUUS SEED OIL +7 more
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Common ingredients (2)
RETINOLBAKUCHIOL
Similarity breakdown
Overall formula46%
Hero ingredients80%
Active ingredients43%
All ingredients20%
View full product details
Ultimate Repair Serum - Sea Buckthorn, Bakuchiol, Yuzu
wix
Ultimate Repair Serum - Sea Buckthorn, Bakuchiol, Yuzu
43%
Medium match
$54.00
High irritancy

Why it matches

NIACINAMIDEBAKUCHIOLCENTELLA ASIATICA EXTRACT +1 more

Key differences

UBIQUINONEGLYCERINCARYODENDRON ORINOCENSE SEED OIL
View details
Similarity breakdown
Overall formula43%
Hero ingredients80%
Active ingredients86%
All ingredients40%
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Niacinamide Ultra 5 Serum
The Organic Pharmacy
Niacinamide Ultra 5 Serum
43%
Medium match
$75.00
High irritancy

Why it matches

NIACINAMIDESALICYLIC ACIDBAKUCHIOL +1 more

Key differences

ASCORBYL GLUCOSIDESODIUM HYALURONATEGLYCERIN +3 more
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Similarity breakdown
Overall formula43%
Hero ingredients80%
Active ingredients64%
All ingredients50%
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HydraFirm + Brightening Serum
Urban Skin Rx
HydraFirm + Brightening Serum
41%
Medium match
$23.00
Low irritancy

Why it matches

NIACINAMIDEHYALURONIC ACIDCENTELLA ASIATICA EXTRACT

Key differences

LACTIC ACIDALPHA-ARBUTINACETYL HEXAPEPTIDE-8 +4 more
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Similarity breakdown
Overall formula41%
Hero ingredients40%
Active ingredients43%
All ingredients30%
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Centella Unscented Serum
PURITO
Centella Unscented Serum
40%
Medium match
$22.95
Low irritancy

Why it matches

NIACINAMIDECENTELLA ASIATICA EXTRACT

Key differences

MADECASSIC ACIDADENOSINEPALMITOYL HEXAPEPTIDE-12 +14 more
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Similarity breakdown
Overall formula40%
Hero ingredients40%
Active ingredients43%
All ingredients20%
View full product details

About Similarity Scores

Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.