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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Body Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (coco-glucoside, disodium cocoyl glutamate, glyceryl oleate, sodium cocoyl glutamate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: coco-glucoside, glyceryl oleate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
9% - 11%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
Obtained from fermenting a plant extract with bacteria Lactobacillus. The resulting compound might be able to calm down inflammation and have some anti-oxidant properties, but solid evidence is missing
3.1% - 3.8%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
2.3% - 2.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1.9% - 2.3%
1.6% - 1.9%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
1.4% - 1.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.1% - 1.4%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.9% - 1.15%
0.65% - 0.95%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.55% - 0.85%
0.5% - 0.7%
Helps preserve products. Can mask unpleasant smell. Could be irritating
0.45% - 0.7%
0.4% - 0.6%
0.4% - 0.6%
Used to create a thicker product consistency
0.4% - 0.6%
Helps oil and water mix together. Can be irritating
0.35% - 0.65%
Helps water and oil mix together and works as a cleansing agent
0.45% - 0.65%
Helps oil and water mix together
0.35% - 0.65%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.25% - 0.45%
An emollient that softens the skin
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.2% - 0.4%
Helps stabilize a product formulation
0.15% - 0.3%
Helps attract water to the upper layer of the skin
0.2% - 0.35%
Used to create gel-like formulas and stabilize emulsions
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
A preservative
0.1% - 0.2%
A preservative
0.05% - 0.15%
A preservative
0.05% - 0.15%

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Price
WIMJ similarity score
28%
25%
25%
24%
24%
24%
24%
23%
22%
22%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources