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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Whipped Exfoliating Mask"
From product name
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Not only is it a great physical exfoliator, but it doubles as a hydrating rinse-off mask!"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, squalane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
6% - 7.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
3.8% - 4.7%
3.7% - 4.6%
Helps oil and water mix together. Can be irritating
2.3% - 2.8%
Can be used to help absorb oil as well as add volume and imporve texture of products.
2% - 2.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.8% - 2.2%
An emollient that softens the skin
1.5% - 1.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.2% - 1.5%
Helps water and oil mix together
1% - 1.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.65% - 1%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.55% - 0.85%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.55% - 0.8%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.45% - 0.65%
0.45% - 0.65%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
0.45% - 0.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.45% - 0.7%
Might be helpful in protecting skin collagen and elastin from breaking down but solid research is lacking
0.35% - 0.6%
Help soften the upper layer of the skin
0.3% - 0.6%
0.3% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.5%
0.25% - 0.45%
Helps stabilize the product formulation
0.2% - 0.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.25% - 0.45%
Used to create a thicker product consistency
0.2% - 0.4%
0.15% - 0.3%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.3%
0.15% - 0.25%
Helps preserve products and creates a nice product texture
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%
A preservative
0.05% - 0.15%

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