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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The antioxidant-rich gel cream absorbs quickly into the skin and promotes elasticity for firmness."
WIMJ summary for anti-aging

This product contains ascorbyl glucoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Coenzyme Q10 Quick Gel Brightening Moisture"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, glycine soja sterols.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ascorbyl glucoside also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ascorbyl glucoside, stearyl glycyrrhetinate.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-oxidation
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 83/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.7% - 8.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
3.2% - 3.9%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
2.3% - 2.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
2% - 2.5%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
1.8% - 2.2%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
1.4% - 1.7%
Used to adjust the pH level of products
1.2% - 1.4%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.95% - 1.15%
Helps attract water to the upper layer of the skin and improves the product texture
0.65% - 1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.55% - 0.8%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.5% - 0.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.55% - 0.85%
Used to stabilize the product formulations and works as an emollient
0.45% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.65%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.4% - 0.6%
0.35% - 0.65%
Helps to attract water to the upper layer of the skin. Can add sweet taste to lip products
0.3% - 0.55%
A fatty acid derived from licorice. Works as an emollient and can help calm down inflammation
0.25% - 0.5%
0.25% - 0.5%
Helps water and oil in the product mix well together and improves product texture
0.25% - 0.45%
An emollient that helps soften the skin
0.25% - 0.5%
A plant extract. Used as a fragrance. Can be irritating
0.2% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.4%
0.2% - 0.35%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.15% - 0.3%
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
0.15% - 0.25%
0.1% - 0.2%
0.1% - 0.15%
Can support skin barrier function and reduce inflammation in skin
0.05% - 0.15%

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