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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Vitamin E is well known for its restoring, hydrating properties."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: carthamus tinctorius seed oil, sesamum indicum seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that helps soften the skin and might help calm down inflammation
5.8% - 8.7%
An essential oil that can be irritating. Has some anti-bacterial properties
3.7% - 5.5%
Helps oil and water mix together and works as an emollient
2.6% - 3.8%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.2%
Used to stabilize the product formulations and works as an emollient
1.7% - 2.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
1.4% - 2.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.3% - 1.9%
Helps oil and water mix together
1% - 1.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.9% - 1.3%
0.5% - 1.1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.4% - 0.95%
An emollient that softens the skin
0.4% - 0.9%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
0.35% - 0.8%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.35% - 0.8%
0.3% - 0.7%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.15% - 0.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.15% - 0.65%
Helps oil and water mix together while softening the upper layer of the skin
0.15% - 0.55%
Helps water and oil in the product mix well together and improves product texture
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.3%
Used to create a thicker product consistency
0.05% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%
A preservative
0.05% - 0.1%

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Price
WIMJ similarity score
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Key ingredients
Common:
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources