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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

It is a mineral sunscreen. In other words, it contains non-organic UV filters. It will probably not sting your eyes but might leave a white cast.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Infused with antioxidant-rich Bilberry, Vitamins C and E to help moisturize and nourish the skin while minimizing the appearance the fine lines and wrinkles."
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Your skin tone color changes with season and occasion."
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Tinted Moisturizing BB Cream SPF 30+"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, squalane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 90/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
20%
Declared
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
23% - 35%
Helps soften the upper layer of the skin
7.7% - 11.6%
Used to create thicker product consistency and stabilize emulsions
5.1% - 7.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.9% - 4.4%
Helps oil and water mix together
2.6% - 3.9%
Help soften the upper layer of the skin and make it easier for oil and water mix together. Recently, a rising number of allergic reactions to cocoglycerides and other coconut-derived surfactants has been reported. As there is a significant overlap between frequent irritants and allergens, we flag this ingredient for attention of those with very sensitive, reactive skin
2.3% - 3.5%
Helps soften the upper layer of the skin and create a nice product texture
2.1% - 3.1%
Helps to soften the upper layer of the skin and creates a nice product finish on the skin
1.7% - 2.6%
A preservative
1.2% - 1.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1% - 1.6%
Helps oil and water mix together while softening the upper layer of the skin
0.8% - 1.2%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.6% - 1.35%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.5% - 1.2%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.45% - 1.05%
0.5% - 1.1%
Used to create a thicker product consistency and stabilize the formulation
0.5% - 1.15%
Helps oil and water mix together
0.45% - 1.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 1%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.4% - 0.95%
Plain old water
0.4% - 0.9%
Used to create gel-like formulas and stabilize emulsions
0.35% - 0.8%
Used to absorb oil and can temporarily mattify skin
0.45% - 1.05%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.75%
Used to stabilize product formulations
0.35% - 0.8%
Helps oil and water mix together
0.35% - 0.8%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.35% - 0.8%
0.35% - 0.8%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.2% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.7%
0.2% - 0.75%
Used to create a thicker product consistency
0.15% - 0.6%

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