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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Key Benefits Works to balance the skinPromotes a more radiant complexionHelps to minimise the appearance of dark spots and uneven skinContains powerful brightening ingredients and Melan-No-More™ technology Includes a blend of botanical extracts, including yam root and grapefruit UK300052358"
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ascorbyl glucoside, dimethylmethoxy chromanyl palmitate, resveratrol.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Formulated with Melan-No-More™ technology as well as a blend of botanical ingredients such as wild yam root extract and grapefruit, this formula helps to brighten and hydrate while fighting oxidative stress for younger-looking skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, sodium chondroitin sulfate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, glycine soja sterols.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains adenosine triphosphate, ascorbyl glucoside, resveratrol. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (resveratrol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - ascorbyl glucoside also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
3.9% - 4.7%
A plant extract that can contain an anti-inflammatory compound
4.2% - 5.2%
3.1% - 3.8%
An oil-soluble compound that has been shown in laboratory studies (in a petri dish, not on human volunteers) to inhibit melanin production in skin and help even out the skin tone. More research is needed to understand if it works in real life
2.3% - 2.8%
Helps adjust the product pH
1.9% - 2.3%
Is naturally present in skin. Helps to attract water to its upper layer
1.5% - 1.9%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
1.5% - 1.8%
A plant extract that can contain an anti-inflammatory compound
1.2% - 1.4%
0.95% - 1.15%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.7% - 1.05%
Helps to improve the product consistency
0.6% - 0.85%
0.55% - 0.85%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.55% - 0.8%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.55% - 0.8%
0.5% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.75%
Helps oil and water mix together
0.5% - 0.75%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.35% - 0.65%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.45% - 0.7%
0.35% - 0.6%
0.35% - 0.65%
0.3% - 0.6%
0.3% - 0.6%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.4% - 0.6%
Helps oil and water mix together
0.35% - 0.65%
0.3% - 0.6%
An emollient that helps soften the skin
0.4% - 0.6%
A plant extract that might contain arbutin, a compound that has skin-lightening properties. Might have some anti-oxidant activity. Is unlikely to be effective though in the concentrations typically used in skincare products
0.3% - 0.6%
0.3% - 0.55%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.3% - 0.6%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.3% - 0.55%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.3% - 0.5%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.25% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
Used to adjust the pH level of products
0.2% - 0.35%
Stabilizes the product formulation
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.25%
Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking
0.15% - 0.25%
Helps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
0.1% - 0.2%
A preservative
0.1% - 0.2%

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Irritancy
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources