Dawsylicious Skin Illuminating Moisturiser

A new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin