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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"DMK Milk Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (ammonium lauryl sulfate, disodium cocoamphodiacetate, glyceryl stearate se, hydroxypropyl methylcellulose, oleic acid, sodium laureth sulfate, stearic acid) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: ammonium lauryl sulfate, sodium laureth sulfate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps oil and water mix together and works as an emollient
9.2% - 11.3%
6.1% - 7.5%
Works as a foaming cleansing agent
3.6% - 4.4%
2.3% - 2.8%
1.9% - 2.4%
Used to stabilize the product formulations and works as an emollient
1.5% - 1.9%
Has astringent properties. Creates a tightening and drying effect on the skin. Can be irritating
1.2% - 1.5%
A good emollient that helps soften the skin and helps repair its barrier function
1.1% - 1.3%
Helps soften the upper layer of the skin. At the same time, it can weaken the skin's barrier enhancing penetration of other ingredients and increasing the risk of skin dryness
0.8% - 1.2%
Helps oil and water mix together and works as a cleansing agent
0.8% - 1.15%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.5% - 0.75%
Used to create a thicker product consistency and stabilize the formulation
0.3% - 0.55%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
A preservative
0.1% - 0.2%
0.05% - 0.1%
A red dye
0.05% - 0.05%

Similar products & dupes

Danne Montague-King - DMK Milk Cleanser
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Peter Thomas Roth - Water Drench Cloud Cream Cleanser
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La Roche-Posay - Toleriane Foaming Gel Cleanser
bareMinerals - Pureness Gel Cleanser
Uriage - Bariederm Cleansing Cica-Gel
pH formula - G.E.L. Cleanse | Gel Cleanser for Senstive Skin
Paula's choice - Skin Balancing Oil-Reducing Cleanser Full size
endota spa - Deep Cleansing Cream
Garnier - Micellar Gel Face Wash Sensitive Skin
Price
WIMJ similarity score
32%
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27%
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27%
27%
Key ingredients
Common:
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources