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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Finest quality Shea and Cocoa Butters help moisturise and nourish the skin ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, theobroma cacao seed butter.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that softens the skin
4.5% - 6.8%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
3.1% - 4.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.1% - 3.1%
Helps oil and water mix together and works as an emollient
1.8% - 2.7%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.5% - 2.3%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1.3% - 2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.1% - 1.7%
An essential oil. Can be irritating
0.85% - 1.25%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.5% - 1.2%
A fragrant plant oil, can be irritating
0.45% - 1.05%
An essential oil that can be very irritating. Has some anti-bacterial properties
0.4% - 0.9%
0.35% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.65%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.5%
A preservative
0.1% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.25%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.05% - 0.2%
A fragrance. A likely allergen and can be irritating
0.05% - 0.15%
Fragrance. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
70%
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62%
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60%
60%
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
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IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
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IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources