Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brighten Cica Face Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, polysorbate 20) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps oil and water mix together
4.3% - 6.5%
Helps attract water to the upper layer of the skin and improves the product texture
3.5% - 5.2%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
3.9% - 5.8%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
2.1% - 3.1%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
1.9% - 2.8%
A preservative
0.25% - 0.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.4% - 2.1%
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
1.1% - 1.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.85% - 1.3%
Helps attract water to the upper layer of the skin
0.8% - 1.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.45% - 1.1%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 1%
A highly irritating fragrance
0.4% - 0.9%
An essentil oil from orange peel. Potential allergen and can be irritating
0.35% - 0.85%
A fragrant plant oil, can be irritating
0.35% - 0.8%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.35% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.55%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.1% - 0.45%
0.1% - 0.4%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.05% - 0.3%
A preservative
0.1% - 0.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%

Similar products & dupes

Cowshed - Brighten Cica Face Wash
Skincare by Dr V - Micellar Gel Wash
Peter Thomas Roth - Water Drench Hyaluronic Cloud Gel Cleanser
Healthspan - 3-in-1 Gentle Cleansing Wipes x 25
Collistar - Deep Cleansing Gel-Cream
VitaminSea.beauty - Red Algae Coconut Oil Gel Facial Cleanser
me pure - âme pure Gentlmen Cleansing GEL
Dove - Rich Moisture Tip
Givenchy - Skin Ressource Cleansing Gel
Sundari - Gentle Gel Cleanser
Ahava - Mineral Radiance Cleansing Gel
Price
WIMJ similarity score
32%
31%
31%
30%
30%
30%
30%
30%
30%
30%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources