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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Infused with a cocktail of replenishing ingredients, Vitamin C boosts and brightens while added Lemon Extract helps to balance uneven skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
What does the product description say?
"Brown Algae releases a surge of moisture to thirsty complexions, helping to promote a supple and silky-soft finish."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.1% - 7.6%
Used to preserve products, dissolve other ingredients and create a nice product texture
4.2% - 6.3%
Helps oil and water mix together
2.9% - 4.4%
Used to create a thicker product consistency
2% - 3%
Used as a fragrance. Can be irritating and cause photosensitivity
1.5% - 2.2%
Helps stabilize the product formulation
1% - 1.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.85% - 1.3%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.4% - 1%
0.15% - 0.65%
Used to adjust the product's pH
0.1% - 0.45%
A preservative
0.1% - 0.35%
A preservative
0.05% - 0.2%

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Scientific Sources