Coast to Coast Coastal Ultra Soothing White Clay Mask

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

Helps preserve products and creates a nice product texture

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

Used to soften the upper layer of the skin and create a thicker product consistency

Non-drying alcohol that helps water and oil mix together. Also serves as an emollient

Used as a fragrance. Can be irritating

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin