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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Betaplex Gentle Cleansing Milk"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Thoroughly cleanses and unclogs pores while helping to remove the dry, thickened, outer layer of your skin."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Emulsion gently surrounds particles of skin soil and make-up and floats them to the surface for easy removal, while the hydroxy acids stimulate the skin’s normal sloughing action to reveal a smooth, fresh complexion."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: lactic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Cleansing
Anti-blemish
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
5.7% - 8.6%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
3.6% - 5.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.5% - 3.8%
Helps oil and water mix together and works as an emollient
2.2% - 3.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.8% - 2.7%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.5% - 2.2%
1.3% - 1.9%
The ingredient is not recognized
TBC
Helps water and oil mix together
1.1% - 1.6%
The ingredient is not recognized
TBC
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.85% - 1.25%
The ingredient is not recognized
TBC
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 1.2%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.35% - 0.75%
Used to adjust pH of the product and can help improve the product's smell
0.4% - 0.9%
Oil of a very fragrant pink rose used as fragrance in cosmetics. Extensive research has shown it has mixed benefits. In the pro column, inhaling this flower’s scent seems to have relaxing properties and the plant’s petals contain skin-soothing and antioxidant compounds that can benefit skin. On the flipside, the numerous chemicals that create this rose’s distinctive fragrance pose a risk of causing skin aggravation.
0.35% - 0.8%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.2% - 0.8%
The ingredient is not recognized
TBC
A plant extract that might have anti-oxidant properties. Can be irritating
0.2% - 0.7%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.15% - 0.65%
Aromatic plant oil used in cosmetics as a fragrance. A likely irritant
0.1% - 0.35%
0.05% - 0.25%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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Potential Irritants
All ingredients
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Questions

Scientific Sources