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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
butyl methoxydibenzoylmethane
cross
Offers UVA I protection
Offers UVA II protection
Is photo stable
homosalate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
ethylhexyl salicylate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
See a mistake?
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"A hydrating and protective daily lip balm, with environmental aggressor protection and a delicious vanilla brown sugar flavor, that leaves a clear, non-sticky finish."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: erythritol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: chondrus crispus extract, butyrospermum parkii oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Total Promises Fulfilled score: 95/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
3%
Declared
A weak sunscreen that offers some protection against the sun rays that cause sunburn (UVB), but does not offer meaningful protection against protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen. When used in low concentrations, helps to stabilize the product formulation
10%
Declared
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
5%
Declared
Used to improve the product consistency and soften the upper layer of the skin
22% - 33%
5.6% - 8.4%
4.5% - 6.8%
A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own
3.8% - 5.7%
Creates a nice product texture and can support water-resistance of sunscreens
2.7% - 4.1%
Used to thicken the product consistency
2% - 3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.8% - 2.7%
1.2% - 1.8%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.1% - 1.7%
A mix of amino acids and plant-based lipids. Helps to soften the upper layer of the skin and reduce water loss over time
0.9% - 1.35%
Helps soften the upper layer of the skin
0.5% - 1.15%
Helps soften the upper layer of the skin and improve the product texture
0.4% - 0.9%
Helps to attract water to the upper layer of the skin
0.2% - 0.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.15% - 0.55%
Plain old water
0.15% - 0.5%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.15% - 0.5%

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