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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"With a formula that absorbs quickly, this natural baby lotion will not irritate delicate skin and is clinically proven to provide moisturization for up to 24 hours."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, butyrospermum parkii butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5% - 6.1%
4.1% - 5.1%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
3.2% - 3.9%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
2.4% - 3%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2% - 2.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2%
Helps oil and water mix together while softening the upper layer of the skin
1.5% - 1.8%
Helps oil and water mix together
1.2% - 1.5%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1% - 1.2%
0.7% - 1%
Helps oil and water mix together
0.6% - 0.9%
A great emollient that can also have anti-oxidant properties
0.55% - 0.85%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.7%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.4% - 0.6%
0.4% - 0.65%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.35% - 0.6%
A plant extract that might have antibacterial effect and help neutralize free radicals
0.35% - 0.6%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.3% - 0.55%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.25% - 0.5%
A plant oil that can help soften the upper layer of the skin
0.3% - 0.55%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.4%
Used to create a thicker product consistency
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.25% - 0.4%
Helps water and oil mix together
0.25% - 0.45%
A preservative
0.15% - 0.3%
A preservative
0.1% - 0.2%
A preservative
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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LOW
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IRRITANCY
LOW
IRRITANCY
HIGH
Potential Irritants
All ingredients
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