Ethic Treatment BRITISH M

Name: BRITISH M - Ethic Treatment
Brand: BRITISH M

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Key promises

Moisturizing

Effectiveness

41 /100

Irritancy

HIGH

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What's in this jar?

Can work for

Moisturizing

Promises, but can't deliver

All promises fulfilled!

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promise

What does the product description say?

"This nourishing hair treatment uses panthenol, shea butter, and pearl extract to moisturize the scalp."

From: Soko Glam

WIMJ FORMULA ANALYSIS

Works for moisturization. Has good ingredients to attract water to the skin and then "seal it in", keeping skin hydrated over time

Ingredient	Effectiveness	Concentration	Irritancy
glycerin	HIGH
helianthus annuus seed oil	HIGH
glycine soja oil	HIGH

Pos	Ingredient Name	Description
1	water	Plain old water
2	glycerin	One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3	brassica alcohol	Helps oil and water mix together
4	isopropyl palmitate	Helps soften the upper layer of the skin and create a thicker product consistency
5	cetearyl alcohol	A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
6	myristyl alcohol	Helps to stabilize the product formulation while softening the upper layer of the skin. Can be irritating
7	helianthus annuus (sunflower) seed oil	A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
8	brassicamidopropyl dimethylamine
9	bixa orellana seed oil
10	glycine soja (soybean) oil	A good emollient that helps soften the skin and helps repair its barrier function
11	tocopherol	Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
12	butyrospermum parkii (shea) butter	A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
13	argania spinosa kernel oil	An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
14	1,2-hexanediol	A preservative
15	aspartic acid	An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles
16	polyquaternium-10	Helps soften the upper layer of the skin and create a nice product finish
17	polyester-11
18	edta	Help to stabilize the product formulation
19	butylene glycol	Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
20	caprylyl glycol	Helps preserve products and creates a nice product texture
21	panthenol	Helps attract water to the upper layer of the skin and can help improve skin barrier function
22	pearl extract
23	silk extract
24	hydrolyzed keratin
25	diospyros kaki fruit extract
26	camellia japonica leaf extract	A plant extract that might help neutralize free radicals in skin
27	ceratonia siliqua (carob) fruit extract	Plant extract that might help neutralize free radicals in skin and even out skin tone, but evidence of effectiveness in skin is lacking
28	lavandula angustifolia (lavender) oil	An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
29	citrus grandis (grapefruit) peel oil	A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
30	citrus aurantifolia (lime) oil
31	citrus aurantium dulcis (orange) peel oil	An essentil oil from orange peel. Potential allergen and can be irritating

maria

Ethic Treatment BRITISH M

Key promises

SHOP NOW

What's in this jar?

Can work for

Promises, but can't deliver

promise

WIMJ FORMULA ANALYSIS

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