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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Provides a visible anti-wrinkle and lifting effect."
WIMJ summary for anti-aging

This product contains palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Reduces melanin production to minimize age spots and hyperpigmentation."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Vitamin and mineral-rich, it immediately increases skin hydration and brightness."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed extract, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (epilobium angustifolium flower/leaf/stem extract, sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps improve the product texture
4.1% - 5%
Helps improve the product texture
4.1% - 5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.6%
Helps oil and water mix together
2.2% - 2.7%
Helps oil and water mix together
1.9% - 2.3%
Helps attract water to the upper layer of the skin and improves the product texture
1.6% - 1.9%
A clay mineral. Can absorb oil from the surface of the skin
1.5% - 1.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.2% - 1.5%
Helps preserve products and creates a nice product texture
1% - 1.2%
A preservative
0.65% - 0.95%
Used to increase effectiveness of preservatives
0.6% - 0.9%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.55% - 0.8%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.55% - 0.8%
Used to absorb oil and can temporarily mattify skin
0.65% - 0.95%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
0.5% - 0.75%
Used to adjust the pH level of products
0.45% - 0.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.45% - 0.65%
0.35% - 0.65%
Plant oil that helps soften the upper layer of the skin
0.4% - 0.6%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.6%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.3% - 0.55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.3% - 0.6%
A plant extract that might contain antioxidants
0.25% - 0.45%
Used as a fragrance. Can be irritating
0.25% - 0.45%
The ingredient is not recognized
TBC
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.4%
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
0.2% - 0.4%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.35%
0.15% - 0.3%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.2% - 0.35%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.15% - 0.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.2% - 0.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.1% - 0.15%
0.05% - 0.1%

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