Join the WIMJ community to get skincare help and use personalized tools

Cheaper alternatives

Dr. Bio - ECO Moisture Cream
Price: $24.99
Find out more
Skin Functional - Ultimate Ageing Moisturiser, All Skin
Price: $
Find out more

Product summary

"Bliss - Ex-glow-sion Super Rich Brightening Moisturiser" has a good moisturizing formula. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Panthenol, anhydroxylitol, glycerin, xylitylglucoside and pyrus communis fruit extract in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (glycine soja oil, butyrospermum parkii butter, caprylic/capric triglyceride, helianthus annuus seed oil and squalane) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: titanium dioxide, tetrahexyldecyl ascorbate and vitamin e

Irritation risk

This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Bliss" is cruelty free, but its parent company is not.