Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 7.1%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
3.6% - 5.5%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
2.7% - 4%
Helps oil and water mix together
2% - 2.9%
Helps oil and water mix together
1.2% - 1.7%
A preservative
0.45% - 1.05%
Used to create a thicker product consistency
0.4% - 0.9%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.1% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%

Similar products & dupes

black|Up - Lip Tint Dissolving Gel
Dr. Brandt - Power Dose Vitamin C Age Fighter Vitamin Face Serum
Neocutis - Micro Gel
eb5 - Advanced Repair Peptide Serum
Paula's choice - Pore Clarifying Charcoal Gel Mask
e.l.f. - Antioxidant Booster Drops
Pharmaceris - A Puri-Sensilique Calming Moisturising Face Toner
The Beauty Crop - Lighting Crew Highlighting Cream
CeraVe - Skin Renewing Night Cream
Every Man Jack - Charcoal Facial Sheet Mask Oil Defense
Peter Thomas Roth - Irish Moor Mud Purifying Black Mask
Price
WIMJ similarity score
39%
39%
39%
38%
38%
38%
38%
36%
36%
36%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources