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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Cleanse"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, cocamidopropyl hydroxysultaine, glycereth-2 cocoate, sodium c14-16 olefin sulfonate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, sodium c14-16 olefin sulfonate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps oil and water mix together and used as a cleansing agent. Can be irritating and is better avoided for sensitive skin
11% - 14%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
5.8% - 7.1%
Used as a cleansing agent. Helps water and oil mix together
4.1% - 5%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
2.2% - 2.7%
1.8% - 2.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 1.8%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
1.2% - 1.4%
A plant extract that can help neutralize free radicals and reduce inflammation, even though it is not usually used in sufficient concentration in cosmetics
0.7% - 1.1%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.6% - 0.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.65%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.3% - 0.55%
A preservative
0.2% - 0.4%
Used to adjust the product's pH
0.15% - 0.25%
A preservative
0.1% - 0.2%
A preservative
0.1% - 0.15%

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