Bielenda Vegan Muesli Moisturizing Serum with Wheat Oats and Coconut Milk for Dry Skin

Bielenda Vegan Muesli Moisturizing Serum with Wheat Oats and Coconut Milk for Dry Skin

Efficacy75/100IrritancyHigh

Works for

Moisturizing
Cocos nucifera oil, Polyglyceryl-6 stearate + 16 more
Works
What the product description says
“Vegan Muesli Moisturizing Serum with Wheat Oats and Coconut Milk for Dry Skin”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, squalane.

Cocos nucifera oilKey active· Emollient, OcclusiveEffect: HighAn emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic~4.1–5%
Polyglyceryl-6 stearateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~3.1–3.8%
Orbignya oleifera seed oilKey active· EmollientEffect: HighA plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin~2.4–2.9%
Triticum vulgare germ oilKey active· EmollientEffect: HighA good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).~1.7–2%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~1–1.2%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.75–1.1%
SqualeneKey active· Emollient, OcclusiveEffect: HighAn oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast~0.55–0.8%
Beta-sitosterolKey active· EmollientEffect: HighA phytosterol that can support skin's barrier function and help the skin stay hydrated~0.55–0.8%
Glycine soja oilKey active· EmollientEffect: HighA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.~0.5–0.7%
Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.4–0.6%
Hydrolyzed glycosaminoglycansKey active· HumectantEffect: HighLong sugars that help attract water to the upper layer of the skin~0.4–0.65%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.4–0.6%
IsododecaneKey active· Emollient, OcclusiveEffect: MediumAn emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture~0.3–0.55%
Sorbitol· HumectantEffect: LowHelps attract water to the upper layer of the skin and improves the product texture~1.9–2.3%
Cocos nucifera water· HumectantEffect: LowMight help to attract water to the upper layer of the skin~1.2–1.4%
Ethylhexyl stearate· EmollientEffect: LowHelps soften the upper layer of the skin~0.45–0.65%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~0.35–0.65%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.55–0.85%
Anti-oxidation
Side benefit · Squalene, Triticum vulgare germ oil + 3 more
May help

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

SqualeneKey activeEffect: MediumAn oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast~0.55–0.8%
Triticum vulgare germ oilEffect: LowA good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).~1.7–2%
Tocopheryl acetateEffect: Low, below effective doseA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.~0.6–0.9%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.5–0.7%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.55–0.85%

Can it cause trouble?

Irritancy
3 strong irritants: Parfum, Hexyl cinnamal + 1 more — patch-test recommended
High risk
We flagged 14 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.1–0.2%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.1–0.15%est.
Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.05–0.1%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.1%est.
Avena sativa bran extract—Medium~1.6–1.9%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.6–0.9%est.
Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.5–0.7%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.Medium~0.5–0.7%est.
Polyglyceryl-6 behenateHelps oil and water mix togetherMedium~0.3–0.55%est.
Tapioca starchUsed to create a thicker product consistencyMedium~0.3–0.55%est.
Disodium edtaStabilizes the product formulationMedium~0.25–0.45%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.2–0.4%est.
EthylhexylglycerinA preservativeMedium~0.2–0.4%est.
Potassium sorbateA preservativeMedium~0.1–0.25%est.
Comedogenic
5 ingredients rated 2 or more on the 0–5 pore-clogging scale
5 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cocos nucifera oilAn emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic3/5~4.1–5%est.
Triticum vulgare germ oilA good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).3/5~1.7–2%est.
SqualeneAn oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast2/5~0.55–0.8%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.2/5~0.5–0.7%est.
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.4–0.6%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Propanediol~4.8–5.9%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Cocos nucifera oil~4.1–5%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
Moisturizing

An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic

More about Cocos nucifera oil
Polyglyceryl-6 stearate~3.1–3.8%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Polyglyceryl-6 stearate
Orbignya oleifera seed oil~2.4–2.9%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatory

A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin

More about Orbignya oleifera seed oil
Sorbitol~1.9–2.3%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Sorbitol
Triticum vulgare germ oil~1.7–2%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-oxidation

A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).

More about Triticum vulgare germ oil
Avena sativa bran extract~1.6–1.9%
Irritant · medium
Cocos nucifera water~1.2–1.4%
Formula
Irritation risk
Low
Works for
Moisturizing

Might help to attract water to the upper layer of the skin

More about Cocos nucifera water
Squalane~1–1.2%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Glycerin~0.75–1.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Tocopheryl acetate~0.6–0.9%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Tocopherol~0.55–0.85%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Beta-sitosterol~0.55–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

A phytosterol that can support skin's barrier function and help the skin stay hydrated

More about Beta-sitosterol
Squalene~0.55–0.8%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
MoisturizingAnti-oxidation

An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast

More about Squalene
Ascorbyl palmitate~0.5–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-agingAnti-oxidation

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate
Glycine soja oil~0.5–0.7%
Key activeComedogenic 2/5Irritant · medium
Irritation risk
Medium
Comedogenicity
2/5
Works for
Moisturizing

A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.

More about Glycine soja oil
Hydrolyzed glycosaminoglycans~0.4–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

Long sugars that help attract water to the upper layer of the skin

More about Hydrolyzed glycosaminoglycans
Hyaluronic acid~0.4–0.6%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid
Ethylhexyl stearate~0.45–0.65%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Ethylhexyl stearate
Stearyl alcohol~0.4–0.6%
Formula
Irritation risk
Low
Works for
Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol
Cetearyl alcohol~0.4–0.6%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Glyceryl stearate~0.35–0.65%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Polyglyceryl-6 behenate~0.3–0.55%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together

More about Polyglyceryl-6 behenate
Tapioca starch~0.3–0.55%
Irritant · medium
Irritation risk
Medium

Used to create a thicker product consistency

More about Tapioca starch
Isododecane~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture

More about Isododecane
Hydrogenated tetradecenyl/methylpentadecene~0.3–0.5%
Formula
Sodium polyacrylate~0.3–0.55%
Formula
Irritation risk
Low
Works for
Mattifying

Used to create a gel-like product texture, as well as to stabilize emulsions

More about Sodium polyacrylate
Xanthan gum~0.25–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Disodium edta~0.25–0.45%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Citric acid~0.2–0.4%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Ethylhexylglycerin~0.2–0.4%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Phenoxyethanol~0.15–0.3%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Benzyl alcohol~0.1–0.2%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Potassium sorbate~0.1–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Sodium benzoate~0.1–0.2%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Parfum~0.1–0.15%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Hexyl cinnamal~0.05–0.1%
Irritant · high
Irritation risk
High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal
Linalool~0.05–0.1%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Ingredient list view

Water, Propanediol, Cocos nucifera oil, Polyglyceryl-6 stearate, Orbignya oleifera seed oil, Sorbitol, Triticum vulgare germ oil, Avena sativa bran extract, Cocos nucifera water, Squalane, Glycerin, Tocopheryl acetate, Tocopherol, Beta-sitosterol, Squalene, Ascorbyl palmitate, Glycine soja oil, Hydrolyzed glycosaminoglycans, Hyaluronic acid, Ethylhexyl stearate, Stearyl alcohol, Cetearyl alcohol, Glyceryl stearate, Polyglyceryl-6 behenate, Tapioca starch, Isododecane, Hydrogenated tetradecenyl/methylpentadecene, Sodium polyacrylate, Xanthan gum, Disodium edta, Citric acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl alcohol, Potassium sorbate, Sodium benzoate, Parfum, Hexyl cinnamal, Linalool

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
BielendaVegan Muesli Moisturizing Serum with Wheat Oats and Coconut Milk for Dry SkinYOUR PRODUCTThe DoctorBakuchiol + Ceramides Well Aging & MoisturizingElizabeth ArdenHyaluronic Acid + Peptides Ceramide Hydra-Plumping Water CreamNumeeSkin Perfecting Whipped Cream
Match—35%33%33%
Price——$82.45$29.43
Shared key ingredients—6 of 126 of 125 of 12
Key difference—BakuchiolPalmitoyl Tripeptide-1Niacinamide
Irritancy High Medium Medium Medium
Drying alcohol————
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Bielenda Vegan Muesli Moisturizing Serum with Wheat Oats and Coconut Milk for Dry Skin
BielendaVegan Muesli Moisturizing Serum with Wheat Oats and Coconut Milk for Dry Skin

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.