The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: salvia hispanica seed extract, pentylene glycol.

glycerin 3.6% - 5.4%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

salvia hispanica seed extract 0.4% - 0.9%

Irritation risk:

Concentration: Effectiveness: HIGH

A plant extract that typically contains linolenic and linoleic acids that help soften the upper layer of the skin and can support skin barrier function

pentylene glycol 3.7% - 5.5%

Irritation risk:

Concentration: Effectiveness: LOW

Used to preserve products, dissolve other ingredients and create a nice product texture

Anti-aging

What does the product description say?

Supporting collagen production, the anti-ageing formula also seeks to soften the look of fine lines.

Source: Lookfantastic

Effective ingredients missing or their concentration is too low.

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Ingredients & concentrations

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Key Actives

glycerin 3.6% - 5.4%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

salvia hispanica seed extract 0.4% - 0.9%

Irritation risk:

Works for: Moisturizing

A plant extract that typically contains linolenic and linoleic acids that help soften the upper layer of the skin and can support skin barrier function

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Potential irritants

citrus limon fruit extract 2.7% - 4%

Irritation risk:

Used as a fragrance. Can be irritating and cause photosensitivity

hibiscus esculentus fruit extract 0.95% - 1.45%

Irritation risk:

Works for: Anti-oxidation

A plant extract that might help to neutralize free radicals. It can be irritating

Comodogenic ingredients

We couldn't find any comodogenic ingredients in this product

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vaccinium angustifolium fruit extract 30% - 44%

Irritation risk:

Works for: Anti-oxidation

A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking

glycerin 3.6% - 5.4%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

pentylene glycol 3.7% - 5.5%

Irritation risk:

Works for: Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

Ingredient list view

Vaccinium angustifolium fruit extract, Glycerin, Pentylene glycol, Citrus limon fruit extract, Hippophae rhamnoides fruit extract, Hedera helix leaf extract, Hibiscus esculentus fruit extract, Dioscorea opposita root extract, Linum usitatissimum seed extract, Salvia hispanica seed extract, Citrus limon peel oil, Decyl glucoside, Limonene, Citral

	BeautyPro - Brightening 10% Vitamin-C Daily Serum	BARBER PRO - Anti-Aging Vitamin C 10% Face Serum	UNPA - Lacto Cica Locking Serum	Mizon - Peptide 500 Ampoule	Dermalogica - biolumin-c serum - deluxe	Alpha-H - Vitamin B Serum with 5% Niacinamide	The Crème Shop - Chia Seed Concentrated Serum	M Picaut - Hydra Miracle Serum	Oribe - Bright Blonde Essential Priming Serum	Philosophy - When Hope Is Not Enough Face Serum	Thank You Farmer - True Water Deep Serum
Price
WIMJ similarity score		50%	41%	41%	40%	38%	38%	38%	37%	36%	36%
Key ingredients	glycerin salvia hispanica seed extract	Common: glycerin salvia hispanica seed extract Other:	Common: glycerin salvia hispanica seed extract Other: madecassoside acetyl glucosamine +14 more	Common: glycerin salvia hispanica seed extract Other: copper tripeptide-1 adenosine +4 more	Common: glycerin salvia hispanica seed extract Other: lactic acid aminopropyl ascorbyl phosphate +7 more	Common: glycerin salvia hispanica seed extract Other: copper tripeptide-1 niacinamide +6 more	Common: glycerin salvia hispanica seed extract Other: niacinamide panthenol +2 more	Common: glycerin Other: lactic acid allantoin +4 more	Common: glycerin salvia hispanica seed extract Other: glycolic acid lactic acid +9 more	Common: glycerin Other: palmitoyl oligopeptide palmitoyl tetrapeptide-7 +3 more	Common: glycerin glycerin Other: adenosine ceramide np +12 more
Irritancy	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	citral Has skin benefit? limonene Has skin benefit? +8 more	citral Has skin benefit? limonene Has skin benefit? +8 more	melaleuca alternifolia leaf oil Has skin benefit? hibiscus esculentus fruit extract Has skin benefit? +18 more	caprylyl glycol Has skin benefit? salvia hispanica seed extract Has skin benefit? +7 more	limonene Has skin benefit? citrus grandis peel oil Has skin benefit? +10 more	hydrolyzed gardenia florida extract Has skin benefit? caprylyl glycol Has skin benefit? +3 more	parfum Has skin benefit? alcohol denat. Has skin benefit? +3 more	phenethyl alcohol Has skin benefit? potassium sorbate Has skin benefit? +5 more	linalool Has skin benefit? limonene Has skin benefit? +25 more	limonene Has skin benefit? parfum Has skin benefit? +11 more	limonene Has skin benefit? arctium lappa root extract Has skin benefit? +12 more
All ingredients	vaccinium angustifolium fruit extract Has skin benefit? glycerin Has skin benefit? +12 more	vaccinium angustifolium fruit extract Has skin benefit? glycerin Has skin benefit? +12 more	water Has skin benefit? methylpropanediol Has skin benefit? +45 more	water Has skin benefit? methylpropanediol Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +30 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? butylene glycol Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? pentylene glycol Has skin benefit? +65 more	water Has skin benefit? pentylene glycol Has skin benefit? +26 more	water Has skin benefit? pentylene glycol Has skin benefit? +50 more

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BeautyPro Brightening 10% Vitamin-C Daily Serum

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Moisturizing

What does the product description say?

Anti-aging

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