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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"HydraMolecular Moisture Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: glycine soja oil, isopropyl myristate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
A preservative
1.7% - 2.6%
An emollient that helps soften the skin. Could be comedogenic
2.8% - 4.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
2% - 3.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
1.7% - 2.5%
1.5% - 2.2%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
1.2% - 1.9%
A good emollient that helps soften the skin and helps repair its barrier function
1% - 1.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.8% - 1.25%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
0.55% - 1.25%
0.45% - 1.05%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.4% - 0.9%
A sugar that attracts water to the upper layer of the skin
0.35% - 0.8%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.3% - 0.75%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.35% - 0.75%
Helps adjust pH in products
0.3% - 0.7%
Helps oil and water mix together
0.3% - 0.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.2% - 0.75%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.2% - 0.7%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.15% - 0.55%
Stabilizes the product formulation
0.15% - 0.55%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.1% - 0.5%
Helps preserve products and creates a nice product texture
0.15% - 0.55%
Helps adjust the product pH and stabilize the formulation
0.1% - 0.45%
Helps to create a nice product texture and spread the product more easily on the skin
0.1% - 0.45%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.1% - 0.4%
Helps dissolve other ingredients and preserve products
0.1% - 0.35%
Long sugars that help attract water to the upper layer of the skin
0.05% - 0.3%
A preservative
0.05% - 0.25%
Helps regulate the pH of the formulation
0.05% - 0.2%
Attracts water into the upper layer of the skin
0.05% - 0.15%

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Alpha-H - Hyaluronic 8 Serum
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Skin first - Hyaluronic acid + ceramide booster
Elizabeth Grant - Hydra Cell Active Eye Repair Serum
Simply Pure - Superdrug Simply Pure Hydrating Serum
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SkinCeuticals - Hydrating B5 Hyaluronic Acid Serum
The Ordinary - 'Buffet' Serum
SiO Beauty - SiO Energy Serum
Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources