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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"Tip to Toe Baby Wash, Rich Moisture Rich Moisture"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, glycol distearate, sodium lauroyl glutamate, stearic acid) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 100/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 7%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
4.7% - 7.1%
Used as a cleansing agent. It creates foam
2.6% - 4%
The ingredient is not recognized
Helps oil and water mix together and works as an emollient
2% - 3%
Can work as an exfoliant but is typically used to adjust the product pH
1.3% - 2%
An aromatic blend of unspecified and possibly irritating ingredients
0.6% - 1.35%
Helps water and oil mix together
0.8% - 1.25%
Helps to stabilize the product formulation
0.15% - 0.6%
Helps preserve products and creates a nice product texture
0.15% - 0.5%
Helps create a nice product texture. It can be an allergen. It can cause skin irritation when acrylate monomer residue has not been removed during the ingredient manufacturing process. Most reputable cosmetic manufacturers used the purified version of this ingredient that is not irritating
0.05% - 0.2%

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Scientific Sources