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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Sustainable bark extract helps promote skin firmness and elasticity and prevent the first signs of skin aging."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - lactococcus ferment lysate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The skin's moisture level is increased instantly and sustainably after application."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cannabis sativa seed extract.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: cannabidiol - derived from extract or tincture or resin of cannabis

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
4.5% - 6.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps oil and water mix together
2.6% - 4%
Used to preserve products, dissolve other ingredients and create a nice product texture
2% - 3%
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
1.5% - 2.3%
A fragrance. Can be irritating
1.3% - 1.9%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
Helps soften the upper layer of the skin
1% - 1.5%
An emollient that softens the skin
0.8% - 1.25%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.45% - 1.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.85%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.3% - 0.7%
0.2% - 0.75%
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
0.2% - 0.75%
Helps products spread more easily and works as an emollient to soften skin
0.3% - 0.7%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.2% - 0.8%
Used to create gel-like formulas and stabilize emulsions
0.15% - 0.6%
A preservative
0.15% - 0.55%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.55%
A preservative
0.1% - 0.4%
0.1% - 0.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.1% - 0.45%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
0.1% - 0.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.1% - 0.4%
Used to create a thicker product consistency
0.05% - 0.2%
0.05% - 0.25%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.05%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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LOW
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LOW
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources