B Skincare B Firming and Plumping Serum

B Skincare B Firming and Plumping Serum

Efficacy83/100IrritancyHigh

Works for

Moisturizing
Palmitoyl pentapeptide-4, Glycerin + 5 more
Works well
What the product description says
“B Firming and Plumping Serum”
Source: Supderdrug

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium lactate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl pentapeptide-4

Palmitoyl pentapeptide-4HeroEffect: HighA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.1–0.35%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.4–5.1%
Coco-caprylate/caprateKey active· EmollientEffect: MediumHelps to soften the upper layer of the skin without creating a greasy texture~1.1–1.6%
Sodium lactateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product~0.15–0.6%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1.7–2.5%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~1.3–1.9%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.45%
Anti-aging
Retinyl palmitate, Palmitoyl pentapeptide-4 + 1 more
May help
What the product description says
“Turn back the clock with our advanced firming serum , designed to target loss of elasticity and help restore your skin's youthful bounce.”
Source: Supderdrug

This product contains palmitoyl pentapeptide-4, retinyl palmitate. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Retinyl palmitateKey activeEffect: MediumThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.4–0.95%
Palmitoyl pentapeptide-4Key activeEffect: MediumA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.1–0.35%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.45%
Evens skin tone
Retinyl palmitate
May help
What the product description says
“Experience visible improvements in skin elasticity and tone with this powerful anti-ageing solution.”
Source: Supderdrug

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: retinyl palmitate.

Retinyl palmitateKey activeEffect: MediumThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.4–0.95%

Can it cause trouble?

Irritancy
4 strong irritants: Retinyl palmitate, Parfum + 2 more — patch-test recommended
High risk
We flagged 12 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Retinyl palmitateThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effectHigh~0.4–0.95%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.35–0.85%est.
CitronellolA fragrance. Can be irritatingHigh~0.05–0.25%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.05–0.25%est.
Ci 19140A yellow dyeHigh~0.05–0.2%est.
PvpHelps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skinMedium~2.1–3.1%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~1.3–1.9%est.
Acrylates/c10-30 alkyl acrylate crosspolymerMaintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix togetherMedium~0.9–1.3%est.
Trisodium ethylenediamine disuccinateUsed to improve stability of the formulationMedium~0.35–0.75%est.
Sodium lactateHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the productMedium~0.15–0.6%est.
Ci 14700A colorantMedium~0.05–0.15%est.
Ci 17200A red colorantMedium~0.01–0.1%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Propanediol~4.6–6.9%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Glycerin~3.4–5.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Glycereth-26~2.7–4%
Formula
Irritation risk
Low

Helps create a thicker product consistency

More about Glycereth-26
Pvp~2.1–3.1%
Irritant · medium
Irritation risk
Medium

Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin

More about Pvp
Butylene glycol~1.7–2.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Caprylyl glycol~1.3–1.9%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Coco-caprylate/caprate~1.1–1.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin without creating a greasy texture

More about Coco-caprylate/caprate
Acrylates/c10-30 alkyl acrylate crosspolymer~0.9–1.3%
Irritant · medium
Irritation risk
Medium

Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together

More about Acrylates/c10-30 alkyl acrylate crosspolymer
Ammonium acryloyldimethyltaurate/vp copolymer~0.5–1.2%
Formula
Irritation risk
Low

Increases thickness of a product. Texture enhancer for oil-in-water emulsions

More about Ammonium acryloyldimethyltaurate/vp copolymer
Retinyl palmitate~0.4–0.95%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-agingEvens skin toneAnti-blemishExfoliation

Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect

More about Retinyl palmitate
Parfum~0.35–0.85%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Sodium hydroxide~0.35–0.85%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Trisodium ethylenediamine disuccinate~0.35–0.75%
Irritant · medium
Irritation risk
Medium

Used to improve stability of the formulation

More about Trisodium ethylenediamine disuccinate
Carbomer~0.2–0.75%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Sodium lactate~0.15–0.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

More about Sodium lactate
Polysorbate 20~0.15–0.6%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Tocopherol~0.1–0.45%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Palmitoyl pentapeptide-4~0.1–0.35%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-aging

A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles

More about Palmitoyl pentapeptide-4
Citronellol~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Limonene~0.05–0.25%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Ci 19140~0.05–0.2%
Irritant · high
Irritation risk
High

A yellow dye

More about Ci 19140
Ci 14700~0.05–0.15%
Irritant · medium
Irritation risk
Medium

A colorant

More about Ci 14700
Ci 17200~0.01–0.1%
Irritant · medium
Irritation risk
Medium

A red colorant

More about Ci 17200
Ingredient list view

Water, Propanediol, Glycerin, Glycereth-26, Pvp, Butylene glycol, Phenoxyethanol, Caprylyl glycol, Coco-caprylate/caprate, Acrylates/c10-30 alkyl acrylate crosspolymer, Ammonium acryloyldimethyltaurate/vp copolymer, Retinyl palmitate, Parfum, Sodium hydroxide, Trisodium ethylenediamine disuccinate, Carbomer, Sodium lactate, Polysorbate 20, Tocopherol, Palmitoyl pentapeptide-4, Citronellol, Limonene, Ci 19140, Ci 14700, Ci 17200

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
B SkincareB Firming and Plumping SerumYOUR PRODUCTJan MariniAge Intervention Regeneration BoosterBootsFirming Peptides and Beta Glucan SerumOlaySuper Serum 5 Serum Benefits In One
Match—64%63%63%
Price—$235.00$8.02$29.94
Shared key ingredients—2 of 43 of 43 of 4
Key difference—Myristoyl Pentapeptide-8Hexapeptide-9Niacinamide
Irritancy High Low Medium Medium
Drying alcohol————
View product Shop Shop Shop

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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 6 studies and safety reviews.

  1. 1
  2. 2
  3. 3
  4. 4
    Vitamin E in dermatologyncbi.nlm.nih.gov
  5. 5
    Vitamin E and Skin Healthlpi.oregonstate.edu
  6. 6
B Skincare B Firming and Plumping Serum
B SkincareB Firming and Plumping Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.