Authentic Ego Tidy Pores

Authentic Ego Tidy Pores

Efficacy62/100IrritancyLow

Works for

Moisturizing
Panthenol, Acetamidoethoxyethanol + 10 more
Works well
What the product description says
“The ultra-lightweight, silky hydrating base is glycol, silicone and alcohol-free with zero stickiness, no pilling, and layers perfectly under your sunscreen and other base products.”
Source: N/A

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": acetamidoethoxyethanol, betaine.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.45–1.05%
AcetamidoethoxyethanolKey active· HumectantEffect: HighA new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.2%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture2%
Lactobacillus fermentKey active· HumectantEffect: HighA fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative~1.8–2.7%
Glyceryl glucosideKey active· HumectantEffect: HighCan help to restore skin barrier function and soften its upper layer1%
Tremella fuciformis sporocarp extractKey active· HumectantEffect: HighMushroom extract that helps attract water to the upper layer of the skin~0.35–0.75%
Silybum marianum extractEffect: LowMight be able to help neutralize free radical, calm down inflammation in skin, and even skin tone~1.2–1.8%
Portulaca oleracea extract· HumectantEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin0.5%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.4%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation0.2%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.15%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.1–0.4%
Evens skin tone
Phloretin, Glycyrrhetinic acid + 5 more
May help
What the product description says
“The only serum you’ll ever need. Tidy Pores targets your acne, aging, hyperpigmentation, and hydration concerns in a single product.”
Source: N/A

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycyrrhetinic acid, glycyrrhiza glabra root extract, phloretin, tetrahydrodiferuloylmethane.

PhloretinKey activeEffect: MediumA potent antioxidant that is able to penetrate the skin barrier. It can help neutralize free radicals in skin, fight photodamage and reduce hyperpigmentation. It is, however, unstable and loses effectiveness when exposed to light. Effective products with phloretin must come in air-tight opaque packaging and use a sophisticated delivery technology0.5%
Glycyrrhetinic acidKey activeEffect: MediumActive compound of licorice root. Works to calm down inflammation, as an anti-oxidant, and might be helpful in lightening the skin and reducing hyperpigmentation0.5%
Glycyrrhiza glabra root extractEffect: LowA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals~0.9–1.35%
TetrahydrodiferuloylmethaneEffect: LowAn anti-oxidant derived from curcumin (naturally present in tumeric). Is a part of the tetrahydrocurcuminoids complex (THC). The complex might be helpful in neutralizing free radicals in skin and possibly help even out the skin tone. Can be irritating0.1%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation0.2%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.1–0.4%
Aminopropyl ascorbyl phosphateUnder-dosedA more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)0.05%
Anti-aging
Phloretin, Tetrahydrodiferuloylmethane + 4 more
May help
What the product description says
“The only serum you’ll ever need. Tidy Pores targets your acne, aging, hyperpigmentation, and hydration concerns in a single product.”
Source: N/A

This product contains phloretin. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

PhloretinKey activeEffect: MediumA potent antioxidant that is able to penetrate the skin barrier. It can help neutralize free radicals in skin, fight photodamage and reduce hyperpigmentation. It is, however, unstable and loses effectiveness when exposed to light. Effective products with phloretin must come in air-tight opaque packaging and use a sophisticated delivery technology0.5%
TetrahydrodiferuloylmethaneEffect: LowAn anti-oxidant derived from curcumin (naturally present in tumeric). Is a part of the tetrahydrocurcuminoids complex (THC). The complex might be helpful in neutralizing free radicals in skin and possibly help even out the skin tone. Can be irritating0.1%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation0.2%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.15%
Lactic acidUnder-dosedAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.1–0.4%
Aminopropyl ascorbyl phosphateUnder-dosedA more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)0.05%
Anti-blemish
Camellia sinensis leaf extract
Not delivered
What the product description says
“Tidy Pores”
From product name

Effective ingredients missing or their concentration is too low.

Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation0.2%
Anti-oxidation
Side benefit · Silybum marianum extract, Camellia sinensis extract + 11 more
Works well

This product contains antioxidants (dimethylmethoxy chromanol, glycyrrhetinic acid, phloretin) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis extract, silybum marianum extract, tetrahydrodiferuloylmethane also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Silybum marianum extractKey activeEffect: MediumMight be able to help neutralize free radical, calm down inflammation in skin, and even skin tone~1.2–1.8%
Camellia sinensis extractKey activeEffect: MediumTea extract. Might be helpful in neutralizing free radicals in skin~0.55–1.3%
Glycyrrhetinic acidKey activeEffect: HighActive compound of licorice root. Works to calm down inflammation, as an anti-oxidant, and might be helpful in lightening the skin and reducing hyperpigmentation0.5%
PhloretinKey activeEffect: HighA potent antioxidant that is able to penetrate the skin barrier. It can help neutralize free radicals in skin, fight photodamage and reduce hyperpigmentation. It is, however, unstable and loses effectiveness when exposed to light. Effective products with phloretin must come in air-tight opaque packaging and use a sophisticated delivery technology0.5%
TetrahydrodiferuloylmethaneKey activeEffect: MediumAn anti-oxidant derived from curcumin (naturally present in tumeric). Is a part of the tetrahydrocurcuminoids complex (THC). The complex might be helpful in neutralizing free radicals in skin and possibly help even out the skin tone. Can be irritating0.1%
Dimethylmethoxy chromanolKey activeEffect: HighCan help neutralize free radicals in skin~0.01–0.05%
Lactobacillus fermentEffect: LowA fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative~1.8–2.7%
Glycyrrhiza glabra root extractEffect: LowA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals~0.9–1.35%
Portulaca oleracea extractEffect: LowA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin0.5%
Tremella fuciformis sporocarp extractEffect: LowMushroom extract that helps attract water to the upper layer of the skin~0.35–0.75%
Camellia sinensis leaf extractUnder-dosedCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation0.2%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.05–0.15%
Aminopropyl ascorbyl phosphateUnder-dosedA more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)0.05%

Can it cause trouble?

Irritancy
11 flagged ingredients
Low risk
We flag 11 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Silybum marianum extractMight be able to help neutralize free radical, calm down inflammation in skin, and even skin toneHigh~1.2–1.8%est.
TetrahydrodiferuloylmethaneAn anti-oxidant derived from curcumin (naturally present in tumeric). Is a part of the tetrahydrocurcuminoids complex (THC). The complex might be helpful in neutralizing free radicals in skin and possibly help even out the skin tone. Can be irritatingHigh0.1%
Caprylhydroxamic acidA preservativeMedium~3.4–5.2%est.
1,2-hexanediolA preservativeMedium~1.3–1.9%est.
Portulaca oleracea extractA plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skinMedium0.5%
PhloretinA potent antioxidant that is able to penetrate the skin barrier. It can help neutralize free radicals in skin, fight photodamage and reduce hyperpigmentation. It is, however, unstable and loses effectiveness when exposed to light. Effective products with phloretin must come in air-tight opaque packaging and use a sophisticated delivery technologyMedium0.5%
Glycyrrhetinic acidActive compound of licorice root. Works to calm down inflammation, as an anti-oxidant, and might be helpful in lightening the skin and reducing hyperpigmentationMedium0.5%
Glycyrrhiza glabra root extractA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicalsMedium~0.9–1.35%est.
Aminopropyl ascorbyl phosphateA more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)Medium0.05%
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.1–0.4%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.4%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Dimethylmethoxy chromanol~22–33%
Key active
Irritation risk
Low
Works for
Anti-oxidation

Can help neutralize free radicals in skin

More about Dimethylmethoxy chromanol
Water~12–18%
Formula
Irritation risk
Low

Plain old water

More about Water
Acetamidoethoxyethanol2%
Key active
Irritation risk
Low
Works for
Moisturizing

A new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.

More about Acetamidoethoxyethanol
Propanediol~4.5–6.8%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Betaine2%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Glyceryl glucoside1%
Key active
Irritation risk
Low
Works for
Moisturizing

Can help to restore skin barrier function and soften its upper layer

More about Glyceryl glucoside
Caprylhydroxamic acid~3.4–5.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Caprylhydroxamic acid
1,2-hexanediol~1.3–1.9%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Portulaca oleracea extract0.5%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin

More about Portulaca oleracea extract
Lactobacillus ferment~1.8–2.7%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidationAnti-inflammatoryReduces irritation

A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative

More about Lactobacillus ferment
Hydroxyethylcellulose~1.6–2.3%
Formula
Irritation risk
Low

Used to thicken product formulations and create gel-like textures

More about Hydroxyethylcellulose
Phloretin0.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-agingEvens skin tone

A potent antioxidant that is able to penetrate the skin barrier. It can help neutralize free radicals in skin, fight photodamage and reduce hyperpigmentation. It is, however, unstable and loses effectiveness when exposed to light. Effective products with phloretin must come in air-tight opaque packaging and use a sophisticated delivery technology

More about Phloretin
Silybum marianum extract~1.2–1.8%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidationMoisturizing

Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone

More about Silybum marianum extract
Milk extract~1.1–1.7%
Formula
Irritation risk
Low
More about Milk extract
Glycyrrhetinic acid0.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-inflammatoryAnti-oxidationEvens skin tone

Active compound of licorice root. Works to calm down inflammation, as an anti-oxidant, and might be helpful in lightening the skin and reducing hyperpigmentation

More about Glycyrrhetinic acid
Glycyrrhiza glabra root extract~0.9–1.35%
Irritant · medium
Irritation risk
Medium
Works for
Anti-inflammatoryAnti-oxidationEvens skin toneReduces rednessAntibacterial

A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals

More about Glycyrrhiza glabra root extract
Camellia sinensis leaf extract0.2%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAntibacterialAnti-agingMoisturizingAnti-blemishEvens skin tone

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Camellia sinensis extract~0.55–1.3%
Key active
Irritation risk
Low
Works for
Anti-oxidation

Tea extract. Might be helpful in neutralizing free radicals in skin

More about Camellia sinensis extract
Tetrahydrodiferuloylmethane0.1%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidationEvens skin toneAnti-aging

An anti-oxidant derived from curcumin (naturally present in tumeric). Is a part of the tetrahydrocurcuminoids complex (THC). The complex might be helpful in neutralizing free radicals in skin and possibly help even out the skin tone. Can be irritating

More about Tetrahydrodiferuloylmethane
Panthenol~0.45–1.05%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Aminopropyl ascorbyl phosphate0.05%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Anti-agingEvens skin toneAnti-oxidation

A more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)

More about Aminopropyl ascorbyl phosphate
Tremella fuciformis sporocarp extract~0.35–0.75%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

Mushroom extract that helps attract water to the upper layer of the skin

More about Tremella fuciformis sporocarp extract
Acetyl heptapeptide-4~0.15–0.6%
Formula
Lactic acid~0.1–0.4%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneMoisturizingExfoliationAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Caprylyl glycol~0.1–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Tocopherol~0.05–0.15%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Tetrasodium glutamate diacetate~0.01–0.05%
Formula
Irritation risk
Low

Helps stabilize the product formulation

More about Tetrasodium glutamate diacetate
Dimethylmethoxy chromanol~0.01–0.05%
Key active
Irritation risk
Low
Works for
Anti-oxidation

Can help neutralize free radicals in skin

More about Dimethylmethoxy chromanol
Ingredient list view

Dimethylmethoxy chromanol, Water, Acetamidoethoxyethanol, Propanediol, Betaine, Glyceryl glucoside, Caprylhydroxamic acid, 1,2-hexanediol, Portulaca oleracea extract, Lactobacillus ferment, Hydroxyethylcellulose, Phloretin, Silybum marianum extract, Milk extract, Glycyrrhetinic acid, Glycyrrhiza glabra root extract, Camellia sinensis leaf extract, Camellia sinensis extract, Tetrahydrodiferuloylmethane, Panthenol, Aminopropyl ascorbyl phosphate, Tremella fuciformis sporocarp extract, Acetyl heptapeptide-4, Lactic acid, Caprylyl glycol, Tocopherol, Tetrasodium glutamate diacetate, Dimethylmethoxy chromanol

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Authentic EgoTidy PoresYOUR PRODUCTS. NatureAqua Oasis Panthe-Allan Calming Pad (60ea)StyleKoreanEtude House SoonJung Cica Relief TonerEtude HouseSoon Jung, Cica Releif Toner Pad
Match—47%47%47%
Price—$19.63——
Shared key ingredients—4 of 134 of 134 of 13
Key difference—GluconolactoneMadecassosideMadecassoside
Irritancy Low Low Low Low
Drying alcohol————
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Product summary

"Authentic Ego - Tidy Pores" is effective for: Moisturizing

This product could be helpful for: Evens skin tone and Anti-aging, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • An effective concentration of Panthenol (pro-vitamin B5) - about 0.45% - 1.05%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.
  • Humectants (tremella fuciformis sporocarp extract 0.35% - 0.75%, panthenol 0.45% - 1.05%, lactobacillus ferment 1.80% - 2.70%, glyceryl glucoside 1.00% (declared), betaine 2.00% (declared) and acetamidoethoxyethanol 2.00% (declared)). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 27 studies and safety reviews.

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Authentic Ego Tidy Pores
Authentic EgoTidy Pores

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As an Amazon Associate, WIMJ earns from qualifying purchases.