
Epaderm
cream
42%
Medium match
Low irritancy
36%
of the original's ingredients
Why it's a dupe
- Both are cleansers.
There is no exact dupe for Asda Kind & Gentle Cleansing Lotion. The nearest formula is Epaderm cream (42% match), which shares 4 of the original's 8 key ingredients (including Mineral oil, Glycerin and Ceteareth-20).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.









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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.