When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

glycerin 3.6% - 5.3%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

pentylene glycol 2.7% - 4.1%

Irritation risk:

Concentration: Effectiveness: LOW

Used to preserve products, dissolve other ingredients and create a nice product texture

dipotassium glycyrrhizate 0.2% - 0.75%

Irritation risk:

Concentration: Insufficient!

A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening

Anti-aging

What does the product description say?

a molecule that possesses both anti-bacterial and anti-inflammatory properties.

Source: Mecca NZ

Effective ingredients missing or their concentration is too low.

Evens skin tone

What does the product description say?

By blocking the accumulation of melanin, it can reduce the appearance of brown spots and skin discolouration resulting in a more even radiant skin tone.

Source: Mecca NZ

This product contains ingredients (glycyrrhiza glabra root extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

glycyrrhiza glabra root extract 6% - 8.9%

Irritation risk:

Concentration: Effectiveness: LOW

A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals

dipotassium glycyrrhizate 0.2% - 0.75%

Irritation risk:

Concentration: Insufficient!

A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening

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Ingredients & concentrations

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Key Actives

dipotassium glycyrrhizate 0.2% - 0.75%

Irritation risk:

Works for: Moisturizing, Anti-inflammatory, Evens skin tone

A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening

glycerin 3.6% - 5.3%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

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Potential irritants

glycyrrhiza glabra root extract 6% - 8.9%

Irritation risk:

Works for: Evens skin tone, Anti-inflammatory, Anti-oxidation, Reduces redness, Antibacterial

A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals

pentylene glycol 2.7% - 4.1%

Irritation risk:

Works for: Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

Comodogenic ingredients

We couldn't find any comodogenic ingredients in this product

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

glycyrrhiza glabra root extract 6% - 8.9%

Irritation risk:

Works for: Evens skin tone, Anti-inflammatory, Anti-oxidation, Reduces redness, Antibacterial

A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals

glycerin 3.6% - 5.3%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Ingredient list view

Water, Glycyrrhiza glabra root extract, Glycerin, Pentylene glycol, Propanediol, Potassium sorbate, Sodium benzoate, Hydroxyethylcellulose, Dipotassium glycyrrhizate, Chlorphenesin, Citric acid, Sodium hydroxide

	APOTCARE - PURE SERUM – Licorice 5%	Jetske Ultee - Azelaic acid serum	Miss Spa - Coarse Correct Blemish Banishing Serum	Collistar - Attivi Puri Vitamin C and Alpha-Arbutin Brightening Anti-Oxidant	goop - 20% Vitamin C & Hyaluronic Acid Glow Serum	Volition - Snow Mushroom Water Serum	TOUN28 - Centella Asiatica + Peptide Serum	NuFace - Protect and Tighten Super Antioxidant Booster Serum	SK-II - LXP Ultimate Revival Serum	Kiehl's - Hydro-Plumping Serum Concentrate	Revolution - Skincare 2% Hyaluronic Acid Plumping & Hydrating Solution
Price
WIMJ similarity score		42%	39%	38%	37%	37%	37%	37%	36%	36%	36%
Key ingredients	dipotassium glycyrrhizate glycerin	Common: dipotassium glycyrrhizate glycerin Other: potassium azeloyl diglycinate	Common: glycerin Other: acetyl tetrapeptide-15 glycoproteins +2 more	Common: glycerin Other: 3-o-ethyl ascorbic acid alpha-arbutin	Common: glycerin Other: ascorbic acid ferulic acid +2 more	Common: glycerin Other: n-prolyl palmitoyl tripeptide-56 acetate 3-o-ethyl ascorbic acid +3 more	Common: glycerin Other: madecassoside copper tripeptide-1 +8 more	Common: glycerin Other: camellia sinensis leaf extract carnosine +6 more	Common: dipotassium glycyrrhizate glycerin Other: hexapeptide-3 sodium hyaluronate	Common: glycerin Other: adenosine gluconolactone +3 more	Common: glycerin Other: sodium hyaluronate sodium hyaluronate crosspolymer
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW
Potential Irritants	citric acid Has skin benefit? chlorphenesin Has skin benefit? +3 more	citric acid Has skin benefit? piroctone olamine Has skin benefit? +3 more	scutellaria baicalensis root extract Has skin benefit? hydroxyacetophenone Has skin benefit? +2 more	3-o-ethyl ascorbic acid Has skin benefit? citric acid Has skin benefit? +2 more	phenethyl alcohol Has skin benefit? decyl glucoside Has skin benefit? +10 more	3-o-ethyl ascorbic acid Has skin benefit? polysorbate 60 Has skin benefit? +10 more	caprylyl glycol Has skin benefit? madecassoside Has skin benefit? +4 more	vaccinium macrocarpon fruit extract Has skin benefit? pullulan Has skin benefit? +9 more	disodium edta Has skin benefit? pentylene glycol Has skin benefit?	p-anisic acid Has skin benefit? disodium edta Has skin benefit? +5 more	ethylhexylglycerin Has skin benefit? pentylene glycol Has skin benefit? +3 more
All ingredients	water Has skin benefit? glycyrrhiza glabra root extract Has skin benefit? +10 more	water Has skin benefit? glycerin Has skin benefit? +12 more	water Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +14 more	water Has skin benefit? propanediol Has skin benefit? +8 more	water Has skin benefit? ascorbic acid Has skin benefit? +21 more	water Has skin benefit? propanediol Has skin benefit? +30 more	water Has skin benefit? propanediol Has skin benefit? +17 more	water Has skin benefit? propanediol Has skin benefit? +27 more	water Has skin benefit? saccharomycopsis ferment filtrate Has skin benefit? +14 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? propanediol Has skin benefit? +11 more

PRODUCT REVIEW

APOTCARE PURE SERUM – Licorice 5%

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Doesn't work for:

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Works for

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Moisturizing

Anti-aging

What does the product description say?

Evens skin tone

What does the product description say?

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NZ Retailers

Can it cause trouble?

Potential irritants

Comodogenic ingredients

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