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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Highly moisturizing, this toner is infused with 77% houttuynia cordata extract along with eleven other EWG-green-grade ingredients to soothe and protect sensitive skin."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains centella asiatica extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
77%
Declared
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
6.6% - 8%
Helps attract water to the upper layer of the skin and improves the product texture
5.6% - 6.9%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
3.9% - 4.8%
Sugar extract that helps attract water to the upper layer of the skin
3% - 3.6%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
2.2% - 2.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.7% - 2.1%
A plant extract that might have some antioxidant properties but evidence of effectiveness in skin is missing
1.4% - 1.7%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
1.3% - 1.6%
Plant extract. Has some anti-microbial and anti-oxidant properties. Can be irritating
1.1% - 1.3%
0.75% - 1.1%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.6% - 0.9%
Can have some moisturizing properties due to its sugar content
0.55% - 0.8%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.5% - 0.7%
Helps dissolve other ingredients in a formulation
0.25% - 0.5%
Helps dissolve other ingredients in a formulation
0.2% - 0.4%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.2% - 0.4%
Helps adjust pH in products
0.1% - 0.25%
Stabilizes the product formulation
0.1% - 0.15%

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Price
WIMJ similarity score
55%
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources