Works for
MoisturizingAscophyllum nodosum extract, Glycerin + 2 moreWorks
“Plump It Up Formulated with hyaluronic acid to attract moisture, plump up skin, and reduce the appearance of fine lines and wrinkles Firm & Tone Vitamin E and antioxidant rich sea kelp work together to leave skin feeling and looking refreshed and youthful.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
ExfoliationNo ingredient credited for this claimNot delivered
“Refresh Mineral rich kaolin clay and activated charcoal gently exfoliate dry skin for a smoother complexion.”
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
Evens skin toneNo ingredient credited for this claimNot delivered
“Plump It Up Formulated with hyaluronic acid to attract moisture, plump up skin, and reduce the appearance of fine lines and wrinkles Firm & Tone Vitamin E and antioxidant rich sea kelp work together to leave skin feeling and looking refreshed and youthful.”
Effective ingredients missing or their concentration is too low
Anti-agingTocopherolNot delivered
“Plump It Up Formulated with hyaluronic acid to attract moisture, plump up skin, and reduce the appearance of fine lines and wrinkles Firm & Tone Vitamin E and antioxidant rich sea kelp work together to leave skin feeling and looking refreshed and youthful.”
Effective ingredients missing or their concentration is too low.
Can it cause trouble?
Irritancy4 flagged ingredientsLow risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
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Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Kaolin~6.5–9.8%
- Irritation risk
- Low
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
More about KaolinHydroxypropyl starch phosphate~3.4–5%
- Irritation risk
- Medium
Helps oil and water mix together and used to stabilize product formulations
More about Hydroxypropyl starch phosphateAscophyllum nodosum extract~2.7–4.1%
- Irritation risk
- Low
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
More about Ascophyllum nodosum extractGlycerin~2.1–3.1%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinTocopheryl acetate~1.3–2%
- Irritation risk
- Medium
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateTocopherol~0.95–1.4%
- Irritation risk
- Low
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolCharcoal powder~0.95–1.4%
Sodium hyaluronate~0.2–0.75%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateBenzyl alcohol~0.1–0.3%
- Irritation risk
- High
A preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholDehydroacetic acid~0.1–0.3%
Ingredient list view
Water, Kaolin, Hydroxypropyl starch phosphate, Ascophyllum nodosum extract, Glycerin, Tocopheryl acetate, Tocopherol, Charcoal powder, Sodium hyaluronate, Benzyl alcohol, Dehydroacetic acid
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Alder New YorkSmoothing Face MaskYOUR PRODUCT | Dr NigmaTreatment Mask No 1 Brightening | YADAHDaily Vege Mask - Seaweed | Face Reality SkincareBrighten-C Mask | |
|---|---|---|---|---|
| Match | — | 37% | 37% | 36% |
| Price | — | $90.00 | — | $49.00 |
| Shared key ingredients | — | 3 of 5 | 3 of 5 | 2 of 5 |
| Key difference | — | Alpha-Glucan Oligosaccharide | Adenosine | Nonapeptide-1 |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Freck Foreclay Cactus Clay MaskEve Lom White Brightening Mask
Product summary
"Alder New York - Smoothing Face Mask" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- Humectants (sodium hyaluronate 0.20% - 0.75% and glycerin 2.10% - 3.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "Alder New York" is cruelty free and so is its parent company.
Price
The product retails for 29.99$ in the United States.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 6 studies and safety reviews.
- 1
- 2Vitamin E in dermatologyncbi.nlm.nih.gov
- 3Vitamin E and Skin Healthlpi.oregonstate.edu
- 4Hyaluronic acid: A key molecule in skin agingncbi.nlm.nih.gov
- 5
- 6
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