Humectants (sodium hyaluronate 0.20% - 0.75% and glycerin 2.10% - 3.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

About the brand

According to Cruelty-Free Kitty "Alder New York" is cruelty free and so is its parent company.

Price

The product retails for 29.99$ in the United States.

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What can the product work for?

Works for

Moisturizing

Moisturizing

What does the product description say?

Plump It Up Formulated with hyaluronic acid to attract moisture, plump up skin, and reduce the appearance of fine lines and wrinkles Firm & Tone Vitamin E and antioxidant rich sea kelp work together to leave skin feeling and looking refreshed and youthful.

Source: Alder New York

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

ascophyllum nodosum extract 2.7% - 4.1%

Irritation risk:

Concentration: Effectiveness: HIGH

Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect

glycerin 2.1% - 3.1%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

sodium hyaluronate 0.2% - 0.75%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

Anti-aging

What does the product description say?

Plump It Up Formulated with hyaluronic acid to attract moisture, plump up skin, and reduce the appearance of fine lines and wrinkles Firm & Tone Vitamin E and antioxidant rich sea kelp work together to leave skin feeling and looking refreshed and youthful.

Source: Alder New York

Effective ingredients missing or their concentration is too low.

tocopherol 0.95% - 1.4%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

Evens skin tone

What does the product description say?

Plump It Up Formulated with hyaluronic acid to attract moisture, plump up skin, and reduce the appearance of fine lines and wrinkles Firm & Tone Vitamin E and antioxidant rich sea kelp work together to leave skin feeling and looking refreshed and youthful.

Source: Alder New York

Effective ingredients missing or their concentration is too low

Exfoliation

What does the product description say?

Refresh Mineral rich kaolin clay and activated charcoal gently exfoliate dry skin for a smoother complexion.

Source: Alder New York

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

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Ingredients & concentrations

All ingredients

Key Actives

tocopherol 0.95% - 1.4%

Irritation risk:

Works for: Anti-oxidation, Anti-inflammatory, Anti-aging, Moisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

kaolin 6.5% - 9.8%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

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Potential irritants

benzyl alcohol 0.1% - 0.3%

Irritation risk:

A preservative. Can be used to mask unpleasant smell. Can be irritating

hydroxypropyl starch phosphate 3.4% - 5%

Irritation risk:

Helps oil and water mix together and used to stabilize product formulations

Comodogenic ingredients

We couldn't find any comodogenic ingredients in this product

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

kaolin 6.5% - 9.8%

Irritation risk:

Works for: Mattifying, Anti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

hydroxypropyl starch phosphate 3.4% - 5%

Irritation risk:

Helps oil and water mix together and used to stabilize product formulations

Ingredient list view

Water, Kaolin, Hydroxypropyl starch phosphate, Ascophyllum nodosum extract, Glycerin, Tocopheryl acetate, Tocopherol, Charcoal powder, Sodium hyaluronate, Benzyl alcohol, Dehydroacetic acid

	Alder New York - Smoothing Face Mask	YADAH - Daily Vege Mask - Seaweed	Dr Nigma - Treatment Mask No 1 Brightening	Freck - Foreclay Cactus Clay Mask	REVOLUTION SKINCARE - Hyaluronic Acid Face Mask	Eve Lom - Moisture Mask	Thalgo - Hyaluronic Mask	masqueBAR - Pretty Animalz Owl Hydrating Mask	BABOR - Active Purifier Ampoule Mask	Glow - Watermelon Clay Mask	MKL Green Nature - Anti-Age and Anti-Wrinkle Mask
Price
WIMJ similarity score		37%	37%	36%	34%	34%	34%	29%	29%	29%	28%
Key ingredients	ascophyllum nodosum extract glycerin +3 more	Common: ascophyllum nodosum extract glycerin +1 more Other: adenosine panthenol +7 more	Common: ascophyllum nodosum extract glycerin +1 more Other: alpha-glucan oligosaccharide hydrolyzed collagen	Common: ascophyllum nodosum extract glycerin +1 more Other: opuntia ficus-indica seed oil cereus grandiflorus flower extract	Common: glycerin sodium hyaluronate Other: dimethicone prunus amygdalus dulcis seed	Common: glycerin tocopherol +1 more Other: urea dimethicone +5 more	Common: glycerin sodium hyaluronate Other: beeswax butyrospermum parkii butter +3 more	Common: ascophyllum nodosum extract glycerin +1 more Other: algae extract cyclopentasiloxane +2 more	Common: glycerin glycerin +4 more Other: salicylic acid panthenol +5 more	Common: glycerin kaolin +1 more Other: gluconolactone hydrated silica +5 more	Common: ascophyllum nodosum extract glycerin +2 more Other: linoleic acid prunus armeniaca kernel oil
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY HIGH
Potential Irritants	benzyl alcohol Has skin benefit? dehydroacetic acid Has skin benefit? +2 more	ethylhexylglycerin Has skin benefit? chlorella vulgaris extract Has skin benefit? +5 more	potassium sorbate Has skin benefit? citric acid Has skin benefit? +1 more	ethylhexylglycerin Has skin benefit? hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer Has skin benefit? +3 more	propylene glycol Has skin benefit? disodium edta Has skin benefit? +6 more	lonicera japonica flower extract Has skin benefit? lonicera caprifolium flower extract Has skin benefit? +8 more	cocoglycerides Has skin benefit? hexylene glycol Has skin benefit? +8 more	parfum Has skin benefit? citrus paradisi fruit extract Has skin benefit? +10 more	scutellaria baicalensis root extract Has skin benefit? melaleuca alternifolia leaf oil Has skin benefit? +16 more	parfum Has skin benefit? melia azadirachta leaf extract Has skin benefit? +17 more	eugenol Has skin benefit? citronellol Has skin benefit? +12 more
All ingredients	water Has skin benefit? kaolin Has skin benefit? +9 more	water Has skin benefit? glycerin Has skin benefit? +22 more	water Has skin benefit? glycerin Has skin benefit? +10 more	water Has skin benefit? kaolin Has skin benefit? +13 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +28 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +24 more	water Has skin benefit? glycerin Has skin benefit? +26 more	water Has skin benefit? glycerin Has skin benefit? +41 more	water Has skin benefit? glycerin Has skin benefit? +40 more	water Has skin benefit? glycerin Has skin benefit? +22 more

PRODUCT REVIEW

Alder New York Smoothing Face Mask

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About the brand

Price

What can the product work for?

Works for

Does not work for

Moisturizing

What does the product description say?

Anti-aging

What does the product description say?

Evens skin tone

What does the product description say?

Exfoliation

What does the product description say?

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Potential irritants

Comodogenic ingredients

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Ingredients & concentrations

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Key Actives

Potential irritants

Comodogenic ingredients

All ingredients

Ingredient list view

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